Director, Demand & Customer Lifecycle Marketing Job Vacancy in skilora Remote – Latest Jobs in Remote
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Company Name : skilora
Location : Remote
Position : Director, Demand & Customer Lifecycle Marketing
Job Description : TELECOMMUTE https://www.skipthedrive.com/job/pointclickcare-director-demand-customer-lifecycle-marketing-332358/ Location: Remote, US
Experience leading leaders of teams
– Extensive campaign management experience. This includes planning, budgeting, forecasting, execution, monitoring, and reporting.
– Experience with executing evergreen/nurture campaigns
– Self-directed and effective working independently and cooperating cross functionally with excellent communication, and presentation skills as well as expert organization skills
– A solid understanding of the buyer journey and how it relates to demand campaigns
– Ability to manage multiple projects and work under tight deadlines when necessary
– Creative thinking to identify fresh, forward-thinking techniques to reach lead generation and revenue goals
– Experience with commonly used marketing tools including web-based collaboration tools, CRM and marketing automation systems (Salesforce.com and Marketo) is an asset
– Previous experience in the Healthcare Industry and/or SaaS-based companies is a bonus
Skills
Social Media Marketing (SMM) CRM B2B Marketing Organization skills Reporting Leadership Skills SalesForce Forecasting SEM Collaborative Monitoring Marketing Campaigns
Responsibilities and Duties
Love to execute all types of campaigns. From smaller programs to larger evergreen campaignsExcel at collaborating with multiple teams and stakeholdersHave experienced a bit of everything in B2B demand generation and love the challenge of turning a suspect into a buyerCan’t wait to get into work the next day to see how the campaign you just launched is performing and what adjustments you can make to improve performanceUnderstand how complex the B2B buyer journey is and love the opportunity to make it simpleHave good ideas, you want to try them and are not afraid to try these new things, even if they failLove learning! You get excited about diving into the data to make better decisionsEnjoy what you do and that passion for Marketing spreads to those you work with
Essential responsibilities:Lead a team of high functioning Marketing Demand Managers and SpecialistsCampaign development and execution. Deliver effective marketing campaigns designed to hit specific targets and revenue goalsForecast and reporting. Own and communicate the forecasting and campaign resultsCollaboration.
o Marketing: work with cross functional departments such as Creative, Shared Services, Marketing Operations, Segment, Growth, Product, and Communications
o CSM & Sales: integrate activities into a unified buying experience for the customer
o Agencies: Work with our outside SEM agency to maximize performance of SEM tactics (Google, LinkedIn, Bing)Budget. Ensure campaigns are coming in on time and on budgetOptimize. Use performance data to select the best performing channels and maximize engagement in your marketing programs
Required Experience and Qualifications
Experience: 5 – 6 years in Customer Lifecycle Marketing( Required )
Graduation: Bachelor’s Degree( Required )
Proficient in English( Required )
Skilora is a talent acquisition platform, helping companies to build the best team. Please be aware of fraud job offers asking for any kind of payments. Skilora would not be held responsible for any such kind of malpractices or jobs posted on the platform.
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