Email Marketing Manager Job Vacancy in Kredx Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka

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Company Name : Kredx
Location : Bengaluru, Karnataka
Position : Email Marketing Manager

Job Description : Company Description
KredX is an online Bill Discounting Platform established in 2015 by a clutch of
bankers and techies from IIT Kanpur & Stanford to disrupt the trade receivables
discounting space in India. It has offices in Bangalore, New Delhi & Mumbai with
total team size of around 55 spread across these three locations.

KredX is also a series A Sequoia Capital funded company with established business
model & growth avenues across the entire trade receivables space in India and
already boasts of several large corporate as its clients.

Job Description
Job Description – Email Marketing Manager
Company- KredX
URL- www.kredx.com
Position- Email Marketing Manager
Experience- 3-5 yrs
Work Location- Bangalore
We are Tech-led company
First and biggest fully digital cashflow based financing company in IndiaWork in a multi-cloud environments collaborating with partners and industry veterans to
adhere to best practices and ensure security and compliance
Leveraging the latest technologies – whether in backend, frontend, servers, devops, SaaS
or open source – to go fastest to market
Deep focus on user experience, system robustness and securityTeam from many different backgrounds and experiences across different geographies,
sectors and tech stacks
Close collaboration between product, engineering and data science to come with best in
class products
Founding Team Financials Founded in the year 2015 in Bangalore by IIT and Stanford alumni.
Management backed up with more than 2 decades of experience into Technology, Banking and
Finance. Backed by multiple series of funding by Prime Venture Partners, Sequoia Capital and
Tiger Global Management
What you can expect apart from attractive compensation at KredX, apart from monetary benefits
Bi annual appraisal cycleNeed a break? We’ve got your back for 15 days in a year. We know that some of the best
ideas come when you’re on vacation
Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your
mind and body
And a lot more…..We can discuss!
Summary-
We are looking for an experienced, sharp and innovative Email Marketer. In this position, you will be
required to oversee all aspects of email marketing campaigns, including bulk data extraction from
various online directories, lead generation through bulk/cold mailing, and Account Based Marketing.
Job role:-
Develop and execute email communication strategy for different B2B/SaaS/B2C products to
increase prospect engagement and customer acquisition, retention, and growth.
Identify the target audience and grow our email listCreate database of emails for lead generationManage email campaigns including setup, A/B testing,email response, deployment, and
reporting.
Purge non-deliverable email addresses and opt-outs.Use statistical analysis and reports to create campaigns.Send cold emails to prospects/target audiencesTrack and analyze email marketing leadsUse of different data provider sites to identify potential prospects for account based
marketing
Measure, monitor, and drive improvement across campaigns.Build, review, and optimize prospect targeting segmentation for more effective
communication.
Ensure that emails follow industry policies and best practicesExploring new email platforms and increasing the efficiency and output from these
platforms and campaigns
Experience with a Fintech startup is a plus
Requirements:
3-5 years hands on experience in B2B/B2C/SaaS email marketingUnderstanding of B2B/SaaS enterprise pipeline demand generation, lifecycle stages, lead
nurturing, etc
Expertise and hands-on experience with email marketing tools like quickmail,mailchimp,
zoho mail is a must.
Experience in creating data driven strategies for drip campaignsExperience in converting dormant user to active user through email campaignsHaving work experience with campaign involving offline channel, industry associations is a
plus
Experience in running mass mail campaigns to the target segment based on the products
and generating leads is must
Experience in identifying, creating list, and targeting the potential prospect to generate leads
and create awareness is must
In depth knowledge of tracking and optimizing email marketing KPIs like open rates and
CTRs which should lead to increase in conversion rates
Experience with segmentation, list management, and email marketing best practicesPerform A/B tests and measure performance to continually optimize our campaignsDevelop weekly, monthly and ad hoc reporting; analyze performance metrics to identify
opportunities to increase channel revenue
Demonstrated understanding of email marketing best practices

Additional Information
Compensation – Best in the Industry
Why us? :

While we offer competitive cash compensation along with ESOPs to participate in our long-term growth, the real upside is simply the challenge ahead and the awesome, friendly team by your side. And an opportunity to learn and grow at a breakneck speed as we redefine the contours of finance for SMEs in India.

This post is listed Under Digital marketing

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