Senior Specialist, Digital Marketing Job Vacancy in MasterCard Pune, Maharashtra – Latest Jobs in Pune, Maharashtra
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Company Name : MasterCard
Location : Pune, Maharashtra
Position : Senior Specialist, Digital Marketing
Job Description : The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO & SEM) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.
Role
Independently managing and executing end-to-end search marketing (SEO & SEM) campaigns for various Mastercard digital assets.
Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
Developing high-quality, optimized content related to search marketing.
Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
Analyzing search performance and generating insightful reports and dashboards.
Staying updated with the latest trends in search marketing and implementing them in day-to-day work.
Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing.
Improving work efficiency by leveraging tools & automating processes.
Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.
All About You
Must have strong & proven experience in the field of search marketing (both SEO & SEM)
Must have good experience in the field of web analytics
Must have excellent written and verbal communication skills
Must have high proficiency in MS Excel, PowerPoint & Word
Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics
Good to have experience in mentoring junior team members
Good to have an understanding of HTML, CSS, JavaScript
Can easily collaborate with different teams within the organization
Have advanced analytical and problem-solving skills
COVID-19 Considerations
We value the safety of each member of our community because we know we’re all in this together. In many locations, which may change over time, we’ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.
In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
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