Director, Marketing Job Vacancy in Las Vegas Basketball L.P. Las Vegas, NV – Latest Jobs in Las Vegas, NV
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Company Name : Las Vegas Basketball L.P.
Location : Las Vegas, NV
Position : Director, Marketing
Job Description : PRIMARY PURPOSE:
The Las Vegas Aces is a professional women’s basketball team based in Las Vegas, Nevada. We are a people-first organization which aims for excellence both on and off the court. The Aces are deeply committed to enriching and impacting our local community. We do so by emphasizing diversity, equity, inclusion, health and wellness, and education. The Las Vegas Aces are proud to lead the way by working with schools, community-based organizations, and by utilizing the WNBA platform to encourage the love of basketball throughout our city.
The Marketing Department is seeking a passionate and motivated Director of Marketing to help build on and execute marketing initiatives to elevate the brand not only in Las Vegas, but across the United States. The Director of Marketing, along with the Marketing team will work closely with other departments within the Aces family to boost ticket sales, fan engagement, corporate partnerships, and social media engagement. The Director of Marketing will be responsible for a wide range of marketing, promotional, and communication duties.
PRINCIPLE DUTIES AND RESPONSIBILITIES:
Create and implement marketing campaigns from start to finish
Track, evaluate, and recap marketing campaign performances
Foster community involvement to boost overall brand development at the grassroots level
Collaborate with ticket sales on overall planning and communication
Aid with creative email strategy to season ticket members and others
Help with building game day fan experience
Track and evaluate consumer data through email marketing automation software
Identify, accelerate, and engage customer experience
Work directly with social media to coordinate upcoming brand stories
Determine how marketing and channels impact revenue
Support within game marketing initiatives and mascot management
Assist in retail planning, buying and overall management strategy
Maintain and update Las Vegas Aces website with relevant marketing initiatives
Collaborate with other Aces departments such as corporate partnerships, game presentation, community/PR, social media and sales to ensure all goals are met
KNOWLEDGE, SKILLS, AND ABILITIES:
High energy, creative thinker that is performance minded
Self-starter with the ability to manage multiple projects with attention to detail
Leadership abilities that foster a culture of positivity and teamwork
Passion for sports and growing the game
Ability to make decisions in a fast-paced atmosphere
Must have strong interpersonal communication skills
A background in data-driven marketing and content executions
Experience in collegiate or professional sports
Proven budget management abilities
Experience with CRM and email marketing executions
QUALIFICATIONS:
Bachelor’s degree in Marketing, Communications or related field
Minimum five years’ experience in Marketing, Digital, Advertising, or Content roles
Ability to work various shifts including evenings, weekends, and holidays
Proficient in MS Word, Excel, Power Point, and Outlook
PAY RANGE: $95,000 – $100,000
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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