Marketing Manager, Food&Beverage Job Vacancy in AREA15 Las Vegas, LLC. Las Vegas, NV 89102 – Latest Jobs in Las Vegas, NV 89102
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Company Name : AREA15 Las Vegas, LLC.
Location : Las Vegas, NV 89102
Position : Marketing Manager, Food&Beverage
Job Description : JOB OVERVIEW:
The Food & Beverage Marketing Manager will lead all marketing initiatives relating to AREA15’s food and beverage business. This experienced individual will develop comprehensive marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Additionally, the individual in this role will create, develop, and execute marketing campaigns spanning the entire acquisition and retention funnel to reach locals, tourists, and convention attendees. Critical to this role is creativity, innovation, being a self-starter, and having a deep knowledge of the food and beverage industry in Las Vegas.
RESPONSIBILITIES AND DUTIES:
Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists, and convention businesses to promote AREA15 as a must-see food district in Las
Vegas.
Responsible for developing and implementing marketing strategies for the various restaurants and bars inside AREA15, including digital marketing planning, execution of brand campaigns, and deployment of strategies and tactics across social media, digital and creative design functions.
Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness.
Plan and implement promotional campaigns to build awareness and drive visitation.
Build CRM and email database campaigns to increase visitation and ensure repeat business.
Work closely with the event, operations, activations, and retail teams to ensure alignment of programming and sales goals.
Collaborate with business development and create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
Manage and monitor all digital marketing campaigns, paid social, email, and traditional
OOH media campaigns to leverage maximum ROI.
Develop on-site marketing and communications programs to maximize in-building conversion.
Build a strong and engaged influencer program to build brand awareness and create user- generated content.
Manage outside agencies to direct support for PR, digital and email marketing, SEO, search, content creation, and creative campaigns.
Oversee all reputation and citation management on Google, Yelp, and other digital platforms.
Manage all social media strategies to grow organic and paid social media channels.
Plan and execute content strategy for all digital channels.
Proactively keep abreast of current trends and events in marketing, social technologies, new media, and relevant industries.
Measure performance of all marketing programs and communicate results to management.
QUALIFICATIONS & SKILLS
The ideal candidate will be well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry.
Strong project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.
Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.
Team player, willing to do anything to get the job done.
Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and collaborate closely with multiple business units.
Must understand reservation booking systems and 3rd Party platforms
Familiarity working with collaboration tools such as Monday, MS Suite inc. Teams,
SharePoint, etc.,
6-8+ years professional experience in food and beverage marketing; experience in Las
Vegas preferred.
_ ABOUT AREA15_ AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential entertainment complex offering live events, immersive activations, monumental art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. With a growing collection of dynamic destinations including DuelingAxes, Emporium, Lost Spirits Distillery, Oddwood Bar, Wink World, The Beast, a culinary experience by Todd English, and anchor experience, Meow Wolf’s Omega Mart, AREA15’s is an ever-changing art, retail and entertainment destination attracting locals and tourists of all ages.
For more information visit www.AREA15.com and follow on Instagram and Twitter:@AREA15Official; Facebook: AREA15LasVegas and YouTube: AREA15.
AREA15 is an equal opportunity employer and values diversity. We are committed to complying with all federal, state and local laws providing equal opportunities and all other employment laws and regulations.
TO APPLY, PLEASE FILL OUT OUR EMPLOYMENT APPLICATION FORM AND ENTER “FOOD & BEVERAGE MARKETING MANAGER” AS THE POSITION YOU ARE APPLYING FOR.
Job Type: Full-time
Pay: $65,000.00 – $78,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Day shift
Holidays
Monday to Friday
Night shift
Weekend availability
Work Location: One location
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