Marketing Automation Specialist (Remote) Job Vacancy in Progressive Leasing Draper, UT – Latest Jobs in Draper, UT

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Company Name : Progressive Leasing
Location : Draper, UT
Position : Marketing Automation Specialist (Remote)

Job Description : Job Description: Progressive Leasing is searching for a data driven, technically savvy individual to join our growing Marketing Team as a Marketing Automation Specialist (Remote). In this role, you will work to build and deploy multi-channel campaigns, with a focus on audience segmentation, A/B testing, and reporting. The focus of these campaigns is to increase conversion of first-time customers, drive repetition of current customers and bring back lapsing/lapsed customers. You will work with key stakeholders across marketing and operations to determine audience segments and reporting requirements.___This role can be performed remotely anywhere in the US or from one of our office locations in Draper, UT or Glendale, AZ._***THE DETAILS*You will be part of a team responsible for building and executing our B2B and B2C campaigns, with a heavy focus on B2C. Proven experience with data segmentation, reporting and campaign execution is essential. Knowledge of SQL, customer data platforms, audience segmentation methodology, funnel metrics, campaign tracking, and direct marketing reporting is required.ESSENTIAL FUNCTIONS

Develop and implement successful B2C and B2B email and text message marketing communications programs using email service providers
Creation of email and text message marketing campaigns, with a focus on data segmentation, audience building, journey building, QA and scheduling
Build automated reports on A/B tests for campaign optimization
Test responsive email communication for multiple devices and platforms
Segment campaign audiences based on predefined database attributes and demographic data
Perform marketing attribution analysis on campaigns, report, and optimize

REQUIRED QUALIFICATIONS

2+ years of previous experience in a marketing or database analytics role
Experience with Salesforce Marketing Cloud or similar email service provider
Experience with Salesforce Customer 360 or similar CDP
Experience with HTML, SQL and JavaScript
Strong technical background and problem-solving skills
Exceptional communication, interpersonal and support skills
Ability to establish and maintain strong working relationships with internal and external partners
Experience in multi-tasking and balancing multiple projects at the same time
Attention to detail.
Bachelor’s degree in marketing or related field preferred

WHAT WE OFFER

Competitive Compensation
Full Health Benefits; Medical/Dental/Vision/Life Insurance + Paid Parental Leave
Company Matched 401k
Paid Time Off + Paid Holidays + Paid Volunteer Time
Diversity Alliance Resource Groups
Employee Stock Purchase Program
Tuition Reimbursement
Charitable Gift Matching
Job Required Equipment & Services Will Be Provided

WHO WE AREProgressive Leasing (NYSE: PRG) is the largest and longest-tenured virtual lease-to-own provider in the United States. The Company’s mission is to provide simple and affordable purchase options for credit challenged consumers. Over the last 20+ years, Progressive Leasing’s alternative lease-purchase options have helped millions of customers with less than perfect credit acquire needed items with ease. Progressive partners with 30,000 retail stores, helping to drive increased revenue and improve customer satisfaction. Learn more at ProgLeasing.com.___Progressive Leasing welcomes and encourages diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Progressive Leasing does business._
Job Type: Full-time

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