Digital Marketing Specialist Job Vacancy in Perk Canada Ontario – Latest Jobs in Ontario

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Company Name : Perk Canada
Location : Ontario
Position : Digital Marketing Specialist

Job Description : Let Me Tell You About The RoleThe Traffic Acquisition team at Perk is a highly performance based team. You will spend your days finding creative and profitable ways to promote site content using different advertising platforms. You will spend a lot of time analyzing and evaluating metrics and making decisions (both informed and “gut feeling”). Data is life!The team itself is a mix of competitive and collaborative. Each team member is responsible for managing their own portfolio’s topics, scale, and performance. Think of it like running your own little business—with some help of course!The role is a challenging one, but it comes with great compensation opportunities and more importantly, the ability to do something you are unlikely to find anywhere else. I guarantee you will learn something new here.Let’s Talk About What It TakesCreativeYou’ll need to be creative, intuitive, and empathetic in this role to succeed. As you constantly launch new advertising campaigns, you’re responsible for thinking of the best angle/ad/targeting that will captivate your audience and earn you those precious clicks! Testing and optimizing ad creatives and audience segments to reduce costs helps to boost volume and margins.AnalyticYou’re going to have to love granular data and be comfortable working with tables of data. You’ll use our reporting tools to drill up and down to different granularities in order to “create a picture” of how a campaign is performing. You’ll use this information to take actions to optimize performance and scale profits.EntrepreneurialWhile there is a TON of training and coaching to ramp up, at the end of the day, your portfolio is your responsibility. You will need to take ownership and ensure that you’re keeping up with fluctuating market conditions and deteriorating campaign performance to continue to grow your profits.FUN!Traffic Acquisition is the core of this business. That responsibility comes with a certain level of pressure. To release that pressure you need to be able to have fun while doing it. The team can show you how!Let’s Do The Whole Bullet Point ThingTools + hard skills you would use on the dailySocial / PPC advertising platforms (e.g Facebook, Google, Native, etc)Design tools for image/creative customization—what would be your weapon of choice?Excel pivot tables—how do you usually break down data?Keyword research tools (Google Keyword Planner, Bing Keyword Planner, SEM Rush, etc.)Internal tools. Yes, we have an awesome dev team that builds us cool things!Anything you can use to research new opportunities. This can be something as simple as searching Google all the way to using the research tools we have available to us—how do you usually get information?You have a fairly strong math/analytical background. No, you don’t need to know the formula for quadratic equations, but the ability to read and understand numbers at a basic mathematical level is necessary.Soft skills that will help you achieve successYou are comfortable being uncomfortable with your decisions. This really speaks to your risk tolerance. Sometimes data can only tell us so much, and then it’s up to you to make the best decisions you can while trying to maximize your profits. “Smart risks” are a part of this role.You’re comfortable living in a certain amount of chaos. We live in a constantly changing environment but that’s what makes it challenging and rewarding.You are able to bounce back from failure easily and with more motivation than ever. We test things every single day, many of which fail. We believe that every failure is an opportunity to learn and brings us closer to success!You listen attentively, learn quickly, and then add your own spin on lessons learned. There’s a million ways to approach the problems we face. Learn from your trainers and peers, then make it better!If you match any of these, you’re ahead of the gameYou have existing skills and experience in using Facebook Ads, Google Ads, or an equivalent platform, with a focus on conversion for profit—if so, tell us about it!You are comfortable working with pivot tables and data in ExcelYou have experience in landing page optimizationYou already spend/spent your own money to promote your own website or other product(s)Queue The Boring StuffPlease include a resume indicating the position title, Digital Marketing Specialist. All applications will be kept confidential.Perk.com Canada Inc. is a digital media publishing company located in Kitchener, ON that owns and operates advertising-supported editorial websites in various categories.We develop large, targeted audiences across a range of channels, and deliver them relevant, authentic, engaging content created by experts in the space.Work remotely or hybrid/in-office (487 Riverbend Dr. Kitchener, ON)Job Types: Full-time, PermanentAdditional pay:Commission payBenefits:Casual dressDental careExtended health careFlexible schedulePaid time offVision careWork from homeSchedule:Monday to FridayApplication question(s):Have you ever started your own small business or invested your own money in a business?Experience:Facebook Advertising: 1 year (preferred)Google Ads: 1 year (preferred)

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