Marketing Development Specialist Job Vacancy in Kampgrounds of America, Inc. Billings, MT 59101 – Latest Jobs in Billings, MT 59101

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Company Name : Kampgrounds of America, Inc.
Location : Billings, MT 59101
Position : Marketing Development Specialist

Job Description : ***THIS IS NOT A REMOTE POSITION***ABOUT KAMPGROUNDS OF AMERICA, INC.Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 525+ locations across the United States and Canada including a mix of franchised and company-owned parks. KOA has approximately 90 employees at its corporate headquarters inBillings, Montana, and 1200+ across its location. Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused and progressive.REPORTS TO Director of MarketingGENERAL DUTIES Provides local marketing consultation for KOA campgrounds, including building and implementing marketing co-op programs for greater revenue growth. The role will assist with marketing plans to improve campground profitability in correlation with the Best-Park-in-Market program. The role will act as a liaison between Marketing and Franchise Services to learn, build and grow local efforts across Kampgrounds of America, Inc. The Marketing Development Specialist is a key role in the KOA marketing department and will need a multi- faceted skillset including: creative and brand management, digital marketing, email marketing, public relations, business strategy, media buying, market analysis, agency management and campaign management.SPECIFIC DUTIES Strategic Team Member: Act as an integrated member of the strategic marketing team.Marketing Analysis: Utilize available reports within K2, Google Analytics, CMS and other 3rd party sites to assist and support a data-driven approach to local initiatives.Marketing Planning & Execution: Assist Marketing Director with development of marketing plans, programs, both short and long term, that are impactful and agile through regular pre-defined strategic goals tracked through quarterly benchmarks. Key owner and lead for campgrounds entering into theKOA system.Marketing Consulting: Take national marketing programs and strategies and adapt to individual campgrounds based on campground market. Highlight and act on business needs . Relationship Management: Serve as the first point of contact for marketing support questions stemming from our campgrounds. Effectively communicates and collects information to and from many sources including vendors, campgrounds, managers, agencies and freelancers to deliver optimal responses and solutions in a timely manner.Training & Education: Prepare and present educational and training materials to campground owners.Marketing Co-op Programs: Ownership of growth and use of marketing co-ops as well as training, implementation and strategy of marketing co-ops to the system.Budget Management: Manage and be accountable for projects and budget lines assigned by marketing leadership.Support Partner Activation: Act as the marketing lead for KOA national partner activations onsite at local campgrounds.Monitoring & Measurement : Ability to monitor and measure local marketing programs and provide monthly reporting metrics to leadership teams.Other: This job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.EXPECTED RESULTS Achieve revenue and growth goals as identified on a project-by-project and department basis.Delivery of projects in a timely manner as defined by the leadership team.Extend the KOA brand and support of KOA campground propertiesJOB QUALIFICAITONS: Four-year college degree, preferably in Marketing, Communications, Advertising, or related field.Superior written, creative and oral communication skills. Strong presentation skill required.5 years+ of Marketing or related work experience, specifically in a strategic role.Ability to juggle various projects and handle tight deadlines under minimal supervision in a fast-paced result driven environment.Innovative thinker capable of operating both in a strategic capacity (big picture perspective, asks ‘why’) and a hands-on/execution capacity (detail-oriented, deadline-driven.)Works well in a team environment and enjoys collaboration.Must have technical aptitude with following programs Microsoft Office and Adobe Creative SuiteHas a valid driver’s license.Agrees to a background check.Kampgrounds Of America, INC. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all persons. This value ensures employees and candidates are treated equally, and are protected from discrimination or harassment of any kind. This includes discrimination on the basis of race, religion, color, national origin, ancestry, gender, gender identity, age, sexual orientation, or any other protected status.Job Type: Full-timePay: $60,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offParental leaveVision insuranceSchedule:Monday to FridayAbility to commute/relocate:Billings, MT 59101: Reliably commute or planning to relocate before starting work (Required)Education:Bachelor’s (Preferred)Experience:Marketing or work-related: 5 years (Preferred)Presentation skills: 5 years (Preferred)Work Location: One location

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