Search Engine Optimization Job Vacancy in Testforce Systems Pickering, ON – Latest Jobs in Pickering, ON

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Company Name : Testforce Systems
Location : Pickering, ON
Position : Search Engine Optimization

Job Description : Job DescriptionThe SEO Specialist is responsible for delivering and implementing various marketing strategies and initiatives to enhance Testforce’s brand recognition and drive customer growth for Testforce’s presence in the test and measurement industry.ResponsibilitiesLeverage various platforms to build Testforce brand awareness and develop a deeper resonance with existing clientsDevelop and execute digital strategies and marketing campaigns such as email, SEO, SEM, display, social and cross-media advertising that incorporate strong analytical measurement capabilitiesEvaluate website/campaign analytics to assess KPIs, identify end-user patterns and make recommendations to continually improve website/campaign effectivenessDevelop optimization strategies that increase the company’s search engine results rankingsResearch SEO keywords to use throughout the company’s website and marketing materialsCollaborate with others within the marketing department to manage SEO strategyWrite compelling and high-quality website content, including page descriptions and product descriptionsUpdate content and website links for maximum optimization and search engine rankingsQualifications· University degree or college diploma in marketing or communications (preference given to those with specializations in web development, digital marketing, public relations, e-commerce or related discipline)· Two to three years of experience in successfully developing and executing SEO campaigns· Understanding of search engine algorithms and ranking methods· Experience with SEO industry programs, such as Google Analytics and Tag Manager· Knowledge of keyword research and data mining tools (SEMRush)· Knowledge of HTML, website content management systems (Magento) and shopping engines· Knowledge of Customer Relationship Management (CRM) programs and social media tools including Twitter, LinkedIn and Facebook· Experience with marketing automation platforms such as Act-OnAbout UsTestforce is a leading distributor of test and measurement equipment to Aerospace and Defense, Transportation, Land Mobile Radio, IoT, Education and Wireless Communication industries. We partner with the most well-known test and measurement companies including NI (National Instruments), Tektronix, Rohde and Schwarz, VIAVI and Anritsu.Enabling our diverse customers partner network are the central focus of Testforce and driving the next generation requirements for aerospace, defence, land mobile radio, and wireless technologies such as 5G. Our people are equipped with the experience, knowledge, and best supplies to ensure that our customers achieve their most critical outcomes. Our success is rooted in our core values: competitiveness, expertise, innovation, integrity, leadership, and passion – a driving force for the future.Job Type: Full-timeSchedule:8 hour shiftMonday to Friday

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