Social Media and Content Manager Job Vacancy in American Outdoor Products Boulder, CO 80301 – Latest Jobs in Boulder, CO 80301

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Company Name : American Outdoor Products
Location : Boulder, CO 80301
Position : Social Media and Content Manager

Job Description : Job Title: Social Media and Content Lean
Who we Are:
American Outdoor Products is an established food manufacturing company, located in beautiful Boulder, Colorado. Comprised of iconic brands, including Backpacker’s Pantry and Astronaut Ice Cream, and rapidly emerging brands, Chef Soraya and Colorado Spice.
American Outdoor Products was founded in 1971, with the mission of producing memorable food responsibly made. We specialize in freeze dried, innovative foods using unique ingredients, which are distributed both nationally and internationally through natural products and outdoor retailer channels. Built on collaboration, our performance-driven team seeks to achieve our goal of conscious growth, while maintaining our strong social and environmental impact.
Overview
This role lies at the intersection between how our brands show up in the world and how our consumers interact with our brands. You will manage our social feeds, content strategy/creative/ execution, develop and write strategic email and newsletter flows, and track audience behavior to continually optimize and remain fresh and relevant. We are seeking a creative, spirited, and inspired social and content lead who thinks wholistically, works strategically, and creates memorable work that works.
Key employee touchpoints:
Marketing, Sales, finance, and leadership.
The kind of things you’ll do:

Advise on and develop strategy to ensure the right message is seen by the right person at the right time
Write, develop, and execute various email workflows: welcome emails, win-back flows, new product campaigns, and original stories for blogs, newsletters, and our site
Manage, grow, optimize, and populate our social feeds with strategic and creative posts that drive engagement and conversion
Work with marketing team on DTC-related creative efforts
Coordinate social and content launches and efforts with our public relations partner
Work with marketing and finance to develop budgets for social and content needs
Accurate and timely reports on audience behavior and engagement
Continually and efficiently update leadership on progress, industry and category trends that impact our business, and ensure greater clairvoyance around performance and potential issues.
Work with marketing to ensure all sales materials around our brand foundations are updated and current
Work with photographers, filmmakers, and other creative partners to develop nothing short of the best content in the category
Assist with event and tradeshow planning, scheduling, booth arrangement and set-up, staffing and sampling needs
Ensure maximum brand visibility and marketability within accounts to ensure greater competitiveness
Travel for events, content production, sales meetings, food demos, shop visits, and trade shows

You’d be a great fit if you:

Fit our Core Values and can align with our Key Initiatives
Have passion for the outdoors and will proudly support initiatives to help save the planet
Build a true sales discipline with friendliness and professionalism that is proactive not reactive
Have excellent organizational skills and time management
Have a strong business acumen with attention to numbers and budget management
Have strong communication skills via multiple mediums including in-person, phone, email, virtual meeting platforms, including written and verbal skills
Can manage complexity and multiple priorities simultaneously
Have a strong desire and motivation to role your sleeves up and dig in on projects and see through to completion
Are proficient in Microsoft applications (Word, Excel, PowerPoint, Teams, etc.) and experience working with AOP’s existing inventory management software
Are willing to travel for sales related functions

You Have At Least (Required Qualifications): Bachelor’s Degree in a Graphic

Design, Marketing, Communications, or similar subject area.
Are proficient in Microsoft applications (Word, Excel, PowerPoint, Teams, etc.), Adobe Creative Suite, Klayvio or similar email platforms, and Hootsuite or similar content management platforms.
Three years of experience in managing and developing content for social media, email campaigns, blogs, and brand storytelling.
The ability to provide examples of previous design/development work and social media community growth.

Job Type: Full-time
Pay: $50,000.00 – $75,000.00 per year
Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Supplemental Pay:

Bonus pay

Education:

Bachelor’s (Preferred)

Experience:

Social media marketing: 2 years (Preferred)

Work Location: One location

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