Social Media Manager, VP of Marketing Job Vacancy in University of Montana Missoula, MT – Latest Jobs in Missoula, MT

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Company Name : University of Montana
Location : Missoula, MT
Position : Social Media Manager, VP of Marketing

Job Description : The University of Montana invites applications for a Social Media Manager in the VP of Marketing sector. This position implements the University of Montana (UM) social media strategy, developing brand awareness, generating inbound online traffic, and through these efforts, encourages engagement and knowledge about the University.

UM is currently pursuing a brand refresh and this position will play a vital role in helping to build that new brand. The Social Media Manager is responsible for developing and overseeing the execution of overarching strategic social media and digital initiatives for the system, working collaboratively with the campus social media teams to create and leverage content that advances the UM mission. This includes developing a social media plan for the system’s high-profile channels, managing social media campaigns, creating and posting content, effectively tracking results and using data to help inform the system’s overall strategy.

The Social Media Manager will take an institution-wide view of social media and work collaboratively with various departments and offices to elevate their brands in order to effectively reach diverse audiences of stakeholders. This person in this role is a team of one, and reports directly to the Vice President for Marketing and Communications. The person assigned to this position will need to reside in the Missoula area.

Key duties and responsibilities of this position include the following:

Develop and execute a broad social media strategy, coordinating with stakeholders across the university system to ensure its effectiveness
Oversee and manage the university presence across all social media properties, building and cultivating a vibrant community while maximizing brand equity, engagement, site traffic, and lead generation
Implement social media campaigns and manage day-to-day activities for the university. Maintain social media web site including online advocacy, writing editorial, community-outreach efforts, promotions, and similar
Ensure that social media techniques are strategic, inclusive and focused in an effort to expand the UM brand, increase visibility among existing followers, attract and engage new followers
Collaborate with a group of strategic social media stakeholders across UM
Develop measurement plan defining metrics for success
Lead campus training sessions for UM employees on social media best practices, strategy and effectiveness
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Regularly provide feedback and data-driven insights gained from social media monitoring to evolve communications strategies in a timely fashion
Monitor trends in social media tools, technologies and applications
Monitor UM social media accounts for posts that pose harm to the University brand and/or raise issues that should be brought to the attention of those in leadership position.
Search engine optimization/search engine marketing integration, as well as monitoring and analysis of social media trends and their impact on UM.

The University of Montana is an Affirmative Action/Equal Opportunity employer and has a strong institutional commitment to the principle of diversity in all areas. In that spirit, we are particularly interested in receiving applications from a broad spectrum of qualified people who would assist the University in demonstrating its five priorities for action: Place student success at the center of all we do; drive excellence and innovation in teaching, learning, and research; embody the principle of “mission first, people always”; partner with place; and proudly tell the UM story.

Position Details

Position is full-time, 1.0 FTE, MUS Contract and includes a comprehensive and competitive benefits package including Insurance package, mandatory retirement plan, partial tuition waiver, and wellness program.
Salary for this position is $50,000 – $55,000 per year commensurate with qualifications.

Required Skills

Ability to work with multiple teams simultaneously – both internal and external – in a dynamic fast-paced environment
Ability to map out a social media strategy and then drive that strategy.
Team player who collaborates well with other teams and has the confidence to assume a leadership role and guide other stakeholders when necessary
Strong project management and organizational skills
Oral, written, and listening communication skills, including the ability to accurately interpret what others are saying and convey messages, information, concepts, and details accurately and clearly
Organizational skills, including the ability to set and meet goals and deadlines, manage appointments, create schedules, coordinate and facilitate meetings, and make decisions
Presentation skills, including the ability to collect, evaluate, display, and deliver information to a variety of audiences in a way that is easily understandable
Ability to work under pressure, manage multiple concurrent and competing tasks and responsibilities, and adapt to changing priorities while maintaining personal effectiveness
Ability to prioritize work, meet deadlines, and stay on task when completing special projects and daily assignments
Ability to work independently with minimal supervision and reliable professional judgment, as well as collaboratively with a team to achieve desired results

Preferred Qualifications
Bachelor’s degree from an accredited institution of higher education, or equivalent professional experience (professional experience may be substituted for the educational requirement on a year-for-year basis).
Five (5) years of equivalent experience in social media, public relations, communications, reporting or writing

About UM and the VP of Marketing and Communications

The University of Montana is flagship, research institution with more than 9,000 undergraduate and graduate students. It is located in Missoula, a culturally vibrant community of about 75,000, surrounded by mountains and three rivers converge. Abundant recreational opportunities in surrounding state and national forests and nearby Glacier National Park and Yellowstone National Park complement a thriving intellectual atmosphere.

UM Marketing and Communications serves all campus departments and offices, as well as the public, by producing and distributing accurate and timely information about the University of Montana while enhancing the UM brand and overall mission of higher education through outreach, publications, marketing activities, electronic communications and social media.

To learn more about the University of Montana, please visit the links below.

University of Montana
Video: Mission First, People Always
UM on YouTube

Criminal Background Investigation is required prior to Offer of Employment.
In accordance with University policy, finalists for this position will be subject to criminal background investigations.

ADA/EOE/AA/Veteran’s Preference. Reasonable accommodations are provided in the hiring process for persons with disabilities. For example, this material is available in alternative format upon request. As an Equal Opportunity/Affirmative Action employer, we encourage applications from minorities, veterans, and women. Qualified candidates may request veterans’ or disabilities preference in accordance with state law. References *References not listed on the application materials may be contacted; notice may be provided to the applicant.

Testing Individual hiring departments at UM may elect to administer pre-employment tests, which are relevant to essential job functions.

Employment Eligibility. All New Employees must be eligible and show employment eligibility verification by the first date of employment at UM, as legally required (e.g., Form I-9).

How to Apply

Priority Application Date: Thursday, March 3, 2022 by 11:59 pm (Mountain time).

Applications received by this date will be guaranteed consideration. Application review will begin after date above and continue until the position is filled.
Please submit the following application materials via “New Resume/CV” button below.
Please note: only five (5) attachments are allowed per application. Please combine documents accordingly.

Letter of Interest – addressing the stated required skills for the position
Detailed resume listing education and describing work experience
Three (3) professional references – Names and contact information

Required Skills

Required Experience

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