Account Manager – Client Servicing (Digital Media Strategy) Job Vacancy in Logicserve Mumbai, Maharashtra – Latest Jobs in Mumbai, Maharashtra

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Full Details :
Company Name : Logicserve
Location : Mumbai, Maharashtra
Position : Account Manager – Client Servicing (Digital Media Strategy)

Job Description : Job Details :

Department : Client Success
Job Location : Navi Mumbai / Andheri

Education : MBA, BMS, BMM, Engineering

Total Years of Experience : 2 to 7 yrs
Job Profile :

Own and drive Digital Media Campaigns, Performance Marketing Campaigns, and SEO.
Digital Media Planning, Media Buying and end-to-end campaign management across BFSI, FMCG and Affluent Business Portfolio.
Campaign Management and optimization strategy across Digital and Social Channels – PPC, Display, Facebook, YouTube and Programmatic, UAC & Mobile App Marketing.
Own the Optimization and continuous improvement of performance media channels to drive customer Acquisition, Digital Sales, Up-sell and cross-sell.
Work closely with cross-functional teams of the bank.
Manage aligned and Partner relations including Analytics team, Creative team, Publishers, Affiliates, and Aggregators etc.
Create and manage Digital/Web and Creative Assets required for Digital Media Campaigns.
Web Analytics & Traffic Analysis to track the Organic/direct Performance of Website.
Define and track KPIs to measure performance of various traffic generating channels including Organic, Direct, Affiliates, Referral, Social, Paid etc.
Content & Influencer Marketing to improve top of the funnel KPIs like Products awareness, Website Visits and Engagement.
Hands on Digital Marketing work experience in executing Digital Media Campaigns, social media, SEM, SEO.
Well versed with Platform Consoles like Adwords, Facebook Business Manager, DV 360, LinkedIn Business.
Detailed understanding of digital marketing funnels and associated media platforms.
Understanding of Omni-channel campaigns and Marketing Automation.
Good communication skills.
Platform Knowledge.
Identifying cross sell & upsell opportunities.
Managing client relations & managing expectations.

Primary Skill :

Planning & Strategy
Platform knowledge
Media strategy
Facebook
Adwords
Media planning & Media Strategy

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