Content Specialist Job Vacancy in MERAQI DIGITAL Kolkata, West Bengal – Latest Jobs in Kolkata, West Bengal
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Company Name : MERAQI DIGITAL
Location : Kolkata, West Bengal
Position : Content Specialist
Job Description : We’re looking for a content writer to join our young and growing team at Meraqi. A content writer at Meraqi will work on a variety of products and activities, such as social media content, website content, blogs, product descriptions, landing page content, corporate communications, and corporate identity, i.e. developing the brand language and tone of voice. A content writer at Meraqi will be expected to create relevant content to generate interest from the client’s customer.
You’ll work to a brief agreed with the client, or account manager and will develop creative content and ideas. The appropriate media and style have to be chosen to meet the client’s objectives. A content writer will be expected to have excellent control over grammar and spelling and at least basic familiarity of writing with keywords for SEO placements.
The work demands understanding consumers, keeping up-to-date knowledge of industry trends and a professional approach to time and deadlines.
PS – You will have to get your hands dirty with a lot of things!
Responsibilities
You may need to manage more than one design brief at a time and typical activities include:
Overseeing the production phase. Meeting with account managers to discuss the client’s requirements and core messages
Familiarising themselves with the product, target audience, and competitor activities in the market
Estimating the time required to complete the work
Developing design briefs that suit the client’s purpose and briefing the designers on the work
Brainstorming ideas and concepts for the visual and words with other members of the creative team
Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
Presenting finalized ideas and concepts to clients or account managers
Proofreading to produce accurate and high-quality work
Liaising with designers, illustrators, printers, photographers, and production companies
Research on updated content marketing trends and applying those to the work being done
Visualizing designs for the content being written for social media posts
Writing various copy options, which may be presented to the client as a storyboard
Requirements
Be highly creative and imaginative, and curious about clients’ products or services
Be skilled in writing clear, concise, and grammatically correct copy
Understand the different language styles that appeal to various target markets
Have excellent interpersonal and communication skills
Work well in a team and with a range of creative people
Be able to work under pressure and manage workloads effectively
Be highly self-motivated and well organized
Be able to see other people’s points of view and take on board feedback
Possess good leadership, people, and project management skills
1-2 years experience in an agency or similar setup
A keen interest to work on brand communication strategy
Knowledge of managing social media channels would be a bonus
Job Type: Full Time
Job Location: Kolkata
Level: Entry Mid-Level Senior
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