Lead Copy Writer – Gaming Job Vacancy in iimJobs Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka

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Company Name : iimJobs
Location : Bengaluru, Karnataka
Position : Lead Copy Writer – Gaming

Job Description : Copy Writer – Glance Gaming

Who are we and what do we do?

Founded in 2019, Glance is a consumer internet company that has created two of the most disruptive digital platforms – Glance and Roposo. Glance has redefined the way internet is consumed on the lock screen, removing the need for searching and downloading apps. Over 400 million smartphones now come enabled with Glance’s next generation internet experience. Roposo has revolutionized commerce by launching a destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Google and Mithril Capital. For more information visit glance.com, roposo.com and inmobi.com

Glance Lock Screen: Glance is one of Asia’s largest lock screen platforms. It enables consumers to experience the internet on the lock screens of their smart phones. Glance’s AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually attractive format on the lock screen of their smart phones.

Roposo: Roposo is India’s first creator-driven live entertainment commerce platform. It brings together creators, shopping and entertainment in a single destination. On Roposo, consumers shop live with hundreds of creators and on pop stores, from leading brands, across categories. With a vision to power the creator economy, Roposo endeavours to deliver its creators a range of unique entrepreneurial opportunities, through live entertainment and commerce.

Glance Collective: Glance Collective co-creates and operates multiple unique brands in partnership with some of India’s biggest digital creators and celebrities. It was created as a joint venture company between Glance and Collective Artists Network in July 2021 and launched its first brand – EK – with Ekta Kapoor in November 2021. The entity generates scope for creators to earn revenue through part ownership of the brands and gives them access to global markets, through Glance and Roposo’s combined worldwide user base.

Shop101: Shop101 is a full stack e-commerce platform which provides Glance and Roposo end-to-end commerce capabilities. It was acquired in June 2021 by Glance for its market-leading e-commerce technology platform, comprehensive supply chain infrastructure and talent base..

InMobi Group:

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. The group’s portfolio companies include InMobi Marketing Cloud, TruFactor – an Intelligence as a Service Platform and Glance – the world’s first Screen Zero. #LI-SS2

What’s the Glance family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. Glanciers are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What does the team do?

Content creators at Glance Gaming aim to create delightful & memorable stories for our users and our business needs. We aim to give our users around the world the best experience in any game they enjoy – be it Card games, fantasy sports, or even eSports. Our goal is to take ourselves to the next level and become India’s biggest and most inclusive RMG & eSports provider – A stage where the most skilled players can come and compete for the biggest rewards.

What you will be doing?

We look forward to working with a diverse group of people from backgrounds such as real money gaming, Fantasy sports / betting, Card gaming apps, movies & media, advertising studios, finance and FMG apps & self taught individuals deeply passionate about design, gaming or sports.

As a copywriter you will be working closely with your product & marketing counterparts in identifying & the right stories and tone of communication for both user and business needs. Whether it’s a CTA that’s as usable as it is funny, an easy-to-read form that also informs or a banner you would want to frame – we want people who can take our players on a journey that educates while it persuades. We’re looking for someone comfortable working in a variety of storytelling techniques, from taking users on a trip or communicating the best parts of the product to them in a clear and concise way. You will also provide leadership in user centred approach to data design, information transfer and storytelling – using creative writing techniques and experience creation tools.

Write clear, attractive copy with a distinct voice
Interpret copywriting briefs to understand project requirements
Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
Maintain up-to-date knowledge of communication and client-related industry trends
Mentor junior writers and help out other team members, sharing learnings and expertise on a regular basis.
Balance between thinking tools on one side structuring requirements, while also using creative writing tools to create memorable stories and UI experiences.
Improve iteratively on current state of the app – find out new ways of improving the product and the project processes in order to enforce the concept of kaizen
Attention to detail in grammar, articulation, and the craft of presentation.
Possess a basic understanding of new trends driving user expectations and behaviours.

What do we expect?

Requirements

Ability to collaborate effectively with a team & across teams – to communicate and execute content ideas successfully.
Proven experience as a copywriter or related role – at least 4-6 years
Knowledge of online content strategy and creation
Excellent writing, editing and proofreading skills
Strong content research & assimilation skills
Should show attention to detail & flexibility – along with the necessary organisational skills to run multiple projects at once.
Self directed, with the ability to train, mentor and inspire juniors. Also the ability to handle multiple teams and product tracks at once
Ability to tell creative & engaging stories that delight both business and user stakeholders, while maintaining the tenets of a data driven approach.
Must have a portfolio showing creativity & original style + prior content work
Excellent grasp of English language and ability to paraphrase

Software Knowledge

Word editors – Notion, Word
Some basic design software awareness would be good
Similar Excel Awareness
Social media or content marketing experience a plus
Proofreading experience and familiarity with standard style guides a plus
Experience working with content management systems, WordPress, etc.
A keen eye for detail and appreciation of great design

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