senior paid media Job Vacancy in Randstad Kolkata, West Bengal – Latest Jobs in Kolkata, West Bengal

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Company Name : Randstad
Location : Kolkata, West Bengal
Position : senior paid media

Job Description : summary
randstad india
permanent
specialism
digital, marketing & communication
reference number
JPC – 68093
job details
Job description- Senior Paid Media
Passionate about paid media, analytics, and eager to learn about attribution, and conversion funnels? Join our
team to help evolve and strengthen our paid media strategy in an agile environment working with other marketing
and technical professionals. We are a growing and evolving company managing multiple ecommerce websites …
across various industries as well as many proprietary brands. There’s never a dull moment when you are
developing strategies and implementing them across some of the largest ecommerce destinations in North
America, Middle East and India.
Duties & Responsibilities:-
Develop and implement paid media strategies and tactics that align with the business’ objectives within
the digital team, as well as with other marketing and technical teams.
Monitor social media, paid search, display and media buying initiatives, as well as digital team processes
(i.e. reporting, ad copies, keyword strategies, etc.)
Audit and maintain/improve paid media performance for our web properties and brands while building
on to analytics & monitoring tools.
Develop insights and strategies and stay up to date on the newest search, marketing and ecommerce
trends.
Maintain knowledge and understanding of paid requirements of other marketing and technical
employees.
Increase performance in rapidly growing segments of the market, including mobile, through on-site
strategy and tactics alongside technologies such as native advertising and media buying.

Requirements:-
o Experience managing and implementing paid ads strategies
o Experience developing creative and scalable ecommerce campaigns
Proficiency with Google Ads, Facebook Ads, native ads and reporting & analytics software.Paid ads specific certifications as well as in Google Analytics are a huge plus.Strong communication skills and ability to work with others to effectively achieve set goals.Strong analytical skills.
show lessshow more
Job description- Senior Paid Media
Passionate about paid media, analytics, and eager to learn about attribution, and conversion funnels? Join our
team to help evolve and strengthen our paid media strategy in an agile environment working with other marketing
and technical professionals. We are a growing and evolving company managing multiple ecommerce websites
across various industries as well as many proprietary brands. There’s never a dull moment when you are
developing strategies and implementing them across some of the largest ecommerce destinations in North
America, Middle East and India.
Duties & Responsibilities:-
Develop and implement paid media strategies and tactics that align with the business’ objectives within
the digital team, as well as with other marketing and technical teams.
Monitor social media, paid search, display and media buying initiatives, as well as digital team processes
(i.e. reporting, ad copies, keyword strategies, etc.)
Audit and maintain/improve paid media performance for our web properties and brands while building
on to analytics & monitoring tools. …
Develop insights and strategies and stay up to date on the newest search, marketing and ecommerce
trends.
Maintain knowledge and understanding of paid requirements of other marketing and technical
employees.
Increase performance in rapidly growing segments of the market, including mobile, through on-site
strategy and tactics alongside technologies such as native advertising and media buying.

Requirements:-
o Experience managing and implementing paid ads strategies
o Experience developing creative and scalable ecommerce campaigns
Proficiency with Google Ads, Facebook Ads, native ads and reporting & analytics software.Paid ads specific certifications as well as in Google Analytics are a huge plus.Strong communication skills and ability to work with others to effectively achieve set goals.Strong analytical skills.
show lessshow more
experience
8
skills
ppc
Paid Marketing
Digital Marketing
google analytics
Paid Media
Google ads
facebook ad
paid ads
native ads
qualifications
Any

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