CN – Strategy – MT – CS&S – Digital Marketing Platform – Martech – 07 Job Vacancy in Accenture Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka

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Company Name : Accenture
Location : Bengaluru, Karnataka
Position : CN – Strategy – MT – CS&S – Digital Marketing Platform – Martech – 07

Job Description : About Accenture:
Accenture is a leading global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries,we offer Strategy and Consulting, Interactive, Technology and Operations services – all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

The Customer, Sales & Service Practice | Adobe

Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Customer Sales & Service I Areas of Work: Marketing Transformation, Adobe | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 8+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch
The Customer Sales & Service Consulting practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

Bring your best skills forward to excel at the role:
Digital Marketing Platform Manager:
Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stackPlan and design Martech and AdTech solution/ Architecture/vision/ roadmap for our clientsGather business requirements, design process & solution for implementation of marketing and advertising solutions/ toolsConduct vendor assessment. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep wholistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscapeIdentify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clientsWork with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendorsUnderstand and convey the impact of regulations like CCPA and GDPR on marketing channelsStrong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projectsDevelop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc.Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space

Other skills –

Creating and maintaining client relationshipsStrong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologiesProficient in marketing research and analysisAbility to solution and budget projects/ engagements for clientsExperience in working with middle to senior management levels within existing organization / client organizationsStrong experience in shaping and driving engagements, build on working relationships effectively and ability to lead teams independently

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Your experience counts!
• Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.)
• Strong understanding of marketing, advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers
• Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms
• Deliver and execute on technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform
• Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Appsflyer also beneficial. Working knowledge of ad serving tools, programmatic channels
• Strong understanding of data structures and hands on experience on Mar-tech/ Adtech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms – GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub.
• Experience working with Ads data hub, ad platforms and their API’ s i.e. Google API, Facebook conversion API etc.
• knowledge of website/app and marketing analytics tools & their implementations/integration with remaining martech/adtech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

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