Director of Marketing Job Vacancy in CLOSE TO MY HEART Pleasant Grove, UT 84062 – Latest Jobs in Pleasant Grove, UT 84062 – updated today

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Company Name : CLOSE TO MY HEART
Location : Pleasant Grove, UT 84062
Position : Director of Marketing

Job Description : Director of Marketing
REPORTS TO:
Monica Wihongi, President
DUTIES & RESPONSIBILITIES:
Responsibilities:
Work with executive leadership to develop and execute the global long-term marketing strategy, identify and evaluate strategic priorities, and to catalyze action against these priorities through strategic and business planning processes.

Increase brand awareness and bring new customers to the company.
Coordinate and own the marketing calendar
Lead the design and execution of firm-wide marketing and branding initiatives.
Campaign ideation, project management and implementation of marketing programs targeted towards prospects and customers
Lead the design and positioning of firm marketing and branding collateral and ensure that they are consistent with brand guidelines and messaging
Execute online (SEO, PPC, etc) and offline marketing/lead-gen campaigns
Collaborate and work closely with the other teams in the company such as New Product Development, Training and Art Department
Work closely with the New Product Development team to create messaging and content for new products & features
Strategize with the leadership team and execute the plan
Segment and analyze marketing performance across all channels
Develop content across all key target segments and drive demand
Ensure progress towards and consistency of brand and tone standards
Test messages based on consumer insights to identify which messages best articulate and drive consumer behavior
Own the messaging articulations, architecture, and develop compelling copy and messaging points to help improve retention and outcomes
Manage day-to-day marketing deliverables & deadlines, KPIs and metrics, and resources
Create and maintain budgets
Self-motivated yet customer-focused
Designs, builds, and maintains our social media presence

SUPERVISORY RESPONSIBILIES:
Directly supervise, lead and motivate the following teams:

Marketing Communications team
PR and Social Media team
Sales team
Video team

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
REQUIREMENTS:

Bachelor’s degree or higher or combination of relevant education, experience and training.
MBA/Master’s degree preferred.
Expert with social media channels (i.e., Facebook, Instagram, Youtube, Pinterest, Tik Tok) and including E-commerce and online shopping experience.
8+ years of relevant experience in corporate development, corporate strategy, marketing strategy, strategy consulting, business development, or a related field.
Experience in leading complex strategic projects and demonstrated success in leading a methodical process of analyzing problems, gathering information, generating options, then proposing and acting on a course of action.
Proficiency in business communication tools and verbal/written communication to promote conceptual understanding and mobilize change.
Experience in Marketing-related field.
Great organizational skills and ability to direct projects
Innovative and creative thinking
Brand experience
Experience managing a project team of 5 or more people including Managers
Demonstrated use of sound and proven project management practices and tools, including excellent Microsoft Office (Outlook, Word, Excel, PowerPoint)
Demonstrated ability to identify and implement process improvements to deliver projects more efficiently across web and other marketing channels
Outstanding time management and organization skills
Solid knowledge of website and marketing analytics tools such as Google Analytics.
Working knowledge of ad serving tools
Ability to pass required background check

Job Type: Full-time
Pay: $75,000.00 – $90,000.00 per year
Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Experience:

Marketing: 8 years (Preferred)

Work Location: One location

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