Lead Digital Job Vacancy in Aditya Birla Group Maharashtra – Latest Jobs in Maharashtra – updated today
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Company Name : Aditya Birla Group
Location : Maharashtra
Position : Lead Digital
Job Description : Updated: March 24, 2022
Location: Maharashtra, India
Organization: Paints HO
Job Description:
About the Aditya Birla Group
A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon black and cement.
Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the ‘Top Companies for Leaders’ study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).
Grasim Industries Limited – Paints Business
A new venture in the space of paints, Birla Paints division – Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add colour to your career.
Key Result Areas
Build our digital marketing roadmap. Work with digital marketing specialists to develop and oversee the digital and social strategy.
The digital lead provides guidance to leaders/teams within each department. He/she must understand the different facets of digital media and the role they play in the overall strategy.
Motivate digital marketing team to achieve goals. Managing the digital team to include recruitment, deployment, performance, career enhancement, training and development.
Custodian of the relationship between various Digital Agencies – coordinate their individual efforts to ensure a consistent integrated digital presence for the company
Ensure that the company’s online presence, promotions & projects are meeting brand standards in order to market products and services successfully.
Developing and delivering comprehensive digital marketing programs across all digital channels including but not restricted to Search, Affiliates, Media Buying, Social Media etc.
Collaborates with team members & provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
Reviewing and optimizing the design and content of all online assets including the company website and social media pages
Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels. Using A/B testing to optimize digital marketing performance.
Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
Qualifications:
MBA
Minimum Experience Level:
10-14 Years
Report to:
Management Trainee
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