Marketing Manager, Amazon Global Selling Job Vacancy in ASSPL – Karnataka Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka – updated today
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Company Name : ASSPL – Karnataka
Location : Bengaluru, Karnataka
Position : Marketing Manager, Amazon Global Selling
Job Description : 3+ years of marketing experience
Experience using data and metrics to measure impact and determine improvements
Experience building, executing and scaling cross-functional marketing programs
Experience using Microsoft Excel to manipulate and analyze data
Job summary
Global Selling is the flagship exports program for Amazon in India. If you are someone who wants fundamentally change the way India exports, this may be an opportunity for you. The program has been growing rapidly and we are looking for a marketing specialist to help us take it to the next level. In this role, you will be part of a team focused on creating, deploying and measuring best-in-class marketing campaigns across awareness, lead generation, lead conversion and product marketing.
Key job responsibilities
Develop and execute lifecycle marketing campaigns by creating cross-channel strategy, define audience targeting and key messages that aim to drive awareness & adoption in the right cohort.
Lead end-to-end program execution and success, ensuring projects are delivered at the highest level of quality.
Set up marketing campaigns across channels in collaboration with internal marketing teams – paid, social, email, events, website, internal channels and drive execution.
Partner with sales and program team to identify new opportunities to increase engagement.
Learn from behavioral measurements, web analytics and other data sources to understand visitor behavior and impact on conversion, in order to craft better engagement campaigns.
Develop segmentation strategy, leveraging internal tools to identify and target high propensity cohorts; identify and leverage new or emerging patterns in customer behavior to inform strategy and engage new segments.
Set up end to end reporting mechanisms to track impact of marketing campaigns.
MBA/advanced degree
3+ years with digital media and/or consumer marketing experience.
3+ years managing lifecycle, engagement and/or retention marketing
Experience writing customer-facing content that is on-brand, relevant, and tailored to a specific customer segment/experience
Excellent verbal and written communication skills; comfortable presenting across all levels of the organization including to senior leadership
Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights and inform marketing plans
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