Product Marketing Manager Job Vacancy in ArabyAds Mumbai, Maharashtra – Latest Jobs in Mumbai, Maharashtra – updated today
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Company Name : ArabyAds
Location : Mumbai, Maharashtra
Position : Product Marketing Manager
Job Description : ArabyAds was founded in 2013 and we help our clients to acquire customers at scale using data & technology across diverse set of digital advertising inventories which are managed through four of our platforms i.e. Checkout (social commerce), iConnect (influencer marketing), Adfalcon (programmatic advertising) & DeviceBoost.
We are a team of +260 passionate people across UAE, Egypt, KSA, Jordon, Lebanon & Tunisia. We are agile, fast-growing, interdisciplinary team of passionate experts in media planning, influencer marketing, consumer research, developers & coders, data scientist, artificial intelligence, and machine learning with a shared mission to create sustainable value for our clients.
ArabyAds is proud to be an equal opportunity employer regardless of your race, colour, gender, religion, age, disability, or marital status. We currently have people from 16 nationalities across our 6 locations and are happy to celebrate all festivals.
Job Description
We are looking for an experienced product marketing manager to join our marketing team. As part of the marketing team, you would be responsible for leading the growth marketing for platforms.
The role would involve planning, measuring, executing, optimizing, and very good collaboration with teams sitting across cities.
You must be a data-driven person who is passionate about problem-solving
Minimum Qualifications:Bachelor’s degree or equivalent practical experience
– 2 – 5 years of experience in B2B and/or technology marketing / SAAS marketing
– Strong hands in using digital tools – using paid ads, search ads, GA, Conversion Rate Optimization, Demand Generation for B2B business
Number based analysis mindset is a must
Preferably worked in the product marketing role in B2B business
– Self-starter & ownership – can identify areas of opportunity, plan, and release projects to drive business growth. Should have demonstrated ownership skills in previous roles.
– CRM Analytics – Hands-on experience on Zoho / any CRM is preferred, but not a must.
Responsibilities:Design and launch marketing programs to drive growth for multiple marketing platforms
– Lead the B2B demand generation lifecycle – planning, execution & ROI measurement
Lead the brand awareness lifecycle to strengthen the positioning of platforms
– Full funnel focused – Use digital tools to achieve business objectives – Google search ads, SEO( both on-page and off-page optimizations), CRO- Conversion rate optimization, LinkedIn advertising, and more.
Make continuous optimizations by leveraging insights from analytics tools( Google Analytics). Take a number-driven approach to problem-solving
Collaborate with regional content, creative teams to find new opportunities of driving growth
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