senior copy writer Job Vacancy in Randstad Kolkata, West Bengal – Latest Jobs in Kolkata, West Bengal

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Company Name : Randstad
Location : Kolkata, West Bengal
Position : senior copy writer

Job Description : summary
randstad india
permanent
specialism
digital, marketing & communication
reference number
JPC – 66550
job details
Job description:- Skills Required:
Exceptionally creative and imaginative
Good written and interpersonal skills
Work well in a team
Able to work under pressure
Keen eye for detail
Active interest and knowledge in commerce, popular culture, and new advertising trends and techniques
Job Responsibilities …
As an advertising copywriter, you’ll work alongside graphic designers within the creative department
of an advertising, media or full-service agency. You’ll work with client briefs to conceive, develop and
produce effective advertising campaigns. You’ll focus on providing the written words (‘copy’) for an
advertising campaign, while the graphic designers will deal mainly with the visual images. Copy can include:
creating headlines, slogans, catchphrases, straplines and body copy for print collaterals
writing for web advertising, social media and mobile applications
Creating scripts for radio jingles, promotional videos and TV commercials. You’ll usually work in partnership with graphic designers to form a creative team working on creative
briefs. You’ll handle several client accounts at the same time, which makes the job varied and
interesting.
As an advertising copywriter, you’ll need to:
familiarise yourself with your clients’ products and services, the target audience and their competitors’ activities
liaise with clients and interpret their briefs
develop creative ideas and concepts, often in partnership with the creative designers
present ideas to the creative director for approval and development and then to your clients
write clear, persuasive, original copy through the various iterations of the project
proofread copy to check spelling and grammar
amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
oversee campaigns through the production stage to completion
work on several campaigns at once, sometimes under pressure and often to tight deadlines
keep up to date with industry, economy, popular culture and trends
Monitor the effectiveness of advertising campaigns.
Must be aware of social media platforms
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Job description:- Skills Required:
Exceptionally creative and imaginative
Good written and interpersonal skills
Work well in a team
Able to work under pressure
Keen eye for detail
Active interest and knowledge in commerce, popular culture, and new advertising trends and techniques
Job Responsibilities
As an advertising copywriter, you’ll work alongside graphic designers within the creative department
of an advertising, media or full-service agency. You’ll work with client briefs to conceive, develop and
produce effective advertising campaigns. You’ll focus on providing the written words (‘copy’) for an
advertising campaign, while the graphic designers will deal mainly with the visual images. Copy can include:
creating headlines, slogans, catchphrases, straplines and body copy for print collaterals
writing for web advertising, social media and mobile applications
Creating scripts for radio jingles, promotional videos and TV commercials. You’ll usually work in partnership with graphic designers to form a creative team working on creative
briefs. You’ll handle several client accounts at the same time, which makes the job varied and …
interesting.
As an advertising copywriter, you’ll need to:
familiarise yourself with your clients’ products and services, the target audience and their competitors’ activities
liaise with clients and interpret their briefs
develop creative ideas and concepts, often in partnership with the creative designers
present ideas to the creative director for approval and development and then to your clients
write clear, persuasive, original copy through the various iterations of the project
proofread copy to check spelling and grammar
amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
oversee campaigns through the production stage to completion
work on several campaigns at once, sometimes under pressure and often to tight deadlines
keep up to date with industry, economy, popular culture and trends
Monitor the effectiveness of advertising campaigns.
Must be aware of social media platforms
show lessshow more
experience
10
skills
Content Writer
Creative writing
Copywriter
copywriting
qualifications
Any

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