Senior Manager Category Marketing Job Vacancy in Flipkart Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka – updated today
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Company Name : Flipkart
Location : Bengaluru, Karnataka
Position : Senior Manager Category Marketing
Job Description : Senior Manager Category Marketing
About the role
This role is part of the Category marketing team within Fashion The person will be in charge of the Go To Market for new product / brand launches in for select Mobile phone brands. This role entails working closely with the marketing communications team to develop the assets for all the relevant communication media for launch and sustenance campaign
What you’ll do:
Responsibilities include bringing new customers to the category, planning and developing effective marketing communication campaigns for category growth, new launches and sustenance. This role should understand the whys behind the sales of different brands and price segments and build on the same to give the right messaging across all touch points customized by brand models. This would also involve working with in-house / external designers to produce materials of visual impact and within brand guidelines. The lead would also be expected to understand how digital marketing domains work for Mobiles category and prepare the roadmap for digital marketing for the category basis this
Scope of Duties and Responsibilities:
Develop and sustain solid relationships with key brand partner marketing teams
Provide in-depth information and Flipkart driven insights to brand partners
Establish marketing goals and supervise the launch plans for each key product
Develop sustenance plans for each key launch
Act as the main point of contact between partner brand marketing teams and internal Flipkart marketing functions
Communicate and collaborate with the marketing, media, PR and sellside teams to ensure coordinated marketing plans are created
Develop a thorough understanding of marketing needs for each launch and preparing customized solutions.
Oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Work within the department budget to develop cost-effective marketing plans for each product or service
Evaluating performance of launch plans and suggesting ways of improvement
Adjust marketing campaigns and strategies as needed in response to collected data and other feedback
What you’ll need:
Educational background – MBA from Tier 1 B-School with 5+ yrs experience in Sales & Marketing
Knowledge of Retail, consumer goods industry is a plus
Good understanding of Retail and Category Marketing
Excellent verbal and written communication skills
Ability to work seamlessly with multiple stakeholders in high levels of ambiguity
Ability to effectively communicate and influence across all levels of the organizatio
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