SEO Specialist Job Vacancy in GoodWorker Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka
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Company Name : GoodWorker
Location : Bengaluru, Karnataka
Position : SEO Specialist
Job Description : Join GoodWorker and be part of a team who gives millions of people in India control of their livelihoods.
Millions of skilled workers in India continue to face major challenges finding employment in India. Workers are inevitably reliant on intermediaries, who often fail to deliver on skill-matching and long-term growth prospects for workers.
For the first time ever, we are providing workers in India with a digital, verified biodata through the Good Worker platform. Workers in India can now be empowered to find jobs more easily, secure their livelihood and establish a formal career. At the same time, employers will also be able to enjoy improved efficiencies and cost benefits in hiring the right worker.
GoodWorker is a Phygital platform, which aims to transform the lives of blue-collar workers in India by providing access to career enhancement opportunities and other quality of life services for e.g in the financial sector. It harnesses LemmaTree’s digital verifiable credential technology to enable the youth to access such services. Our vision is to create value for youth and employers, impacting 300 million lives by 2030.
GoodWorker is headquartered in Bengaluru, India, and the LemmaTree Group in Singapore with a hub in India, Berlin, and Germany. For more information, please visit www.goodworker.in and www.affinidi.com
We are looking for a world-class team to build and scale our startup to reach several million workers by 2025. This role at Good Worker provides a unique opportunity for a high performing individual to have broad impact. You will work closely with a talented and diverse group of engineers, product managers and industry experts.
About GoodWorker:
Join GoodWorker and be part of a team who gives millions of people in India control of their livelihoods.
GoodWorker is an exciting new technology start-up with a social agenda, set up with one dream in mind;
helping to transform the lives of blue-collar workers around the world, by leveraging Web 3.0 technologies. Our
focus is to start with helping them in advancing their careers and thereby enabling them to improve quality of
lives for themselves & their families.Our vision is to create value for workers and employers, impacting 300
million lives by 2030.
GoodWorker is a joint venture between Schoolnet India & LemmaTree (a 100% subsidiary of Temasek,
Singapore with hubs in India & Germany) – It started with us raising 34 MN USD in late 2020 followed by
building our founding team (headquartered in Bangalore) in 2021. We launched & scaled a biz model that
leverages the marketplace of hiring partners across India, to help workers not only discover jobs across sectors
but also handhold them till they finally join employers of their choice
Building on the insights and expertise developed during this period, we are now launching multiple technology
platforms that together will help realise our vision. And to achieve this, we are rapidly looking to hire
passionate & top-quality professionals (GoodWorker is already a 100+ strong team and counting) as well as
looking to sign up the best of external partners across functions.
For more information, please visit www.goodworker.in
We are looking to hire a SEO Specialist as part of a world-class marketing team to build and scale our startup to
reach millions of workers by 2025. This role at Good Worker provides a unique opportunity for a high
performing individual to have broad impact. You will work closely with a talented and diverse group of business
,product, engineering and industry leaders reporting to Lead Growth
The Role:
As an SEO specialist, you will work towards growing and optimizing our web presence. You will work with the
engineering and product teams closely to develop our technical SEO strategy for all customer touchpoints. Has
experience in SEO/ ASO – in Digital Business – Both on page & off page for website, M-site and app. The ideal
candidate cares about making a business impact, is an expert in on-page and off-page SEO, and has successfully
used SEO as an organic growth strategy in previous roles.
Your Talent:
➢ You have a total relevant experience of 4-5 years in SEO
➢ Managed technical SEO for a company and have made an impact in your current or previous roles
➢ You know what a ‘Featured Snippet’ on Google is, and you know how to get your website to start
showing up in them
➢ You’re a pro at technical SEO implementation and have demonstrated your impact through boosting
website traffic and organic search traffic metrics
➢ You have an experimental mindset and are not afraid to try new things
➢ Demonstrated experience of managing SEO for product pages
➢ Ability to anticipate or quickly react to ever changing landscape of search algorithms by staying on top
of current search engine news, trends
➢ Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
along with strong analytical skills
➢ Proficient in tools like Ahrefs, SimilarWeb, SEMrush, Tableau, Google Search Console, web analytics
platforms such as Google Analytics
➢ Excellent team management, stakeholder management, planning, and organizational skills
Your Mission:
➢ You will Lead SEO for the Business Units at GoodWorker to drive revenue growth numbers
➢ Strategize on improving local SEO driving local traffic growth and more visibility on Google Maps
➢ Setup Quarterly performance targets for the team and define key metrics, SEO roadmap for the BU
➢ Review and analyze site traffic, leads to gauge positive and negative changes
➢ Create strategies and formulate new avenues to drive organic traffic and revenue growth while
ensuring these strategies are in line with the business’s overall goals and objectives
➢ Coordinate with business stakeholders for category growth updates
➢ Coordinate with product team for any new product launches and website page conversion initiatives
➢ Research, analyze and benchmark against competitor performance
➢ Monitoring, reviewing and analyzing data to derive actionable insights for continuous growth
➢ You have the ability to anticipate or quickly react to ever changing landscape of search algorithms by
staying on top of current search engine news
➢ Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
along with strong analytical skills
➢ You have experience in local SEO optimization and have experience optimizing at least one top-tier
CMS (experience with WordPress highly desirable)
➢ You are Proficient in tools like Ahrefs, SimilarWeb, SEMrush, Tableau, Google Search Console, web
analytics platforms such as Google Analytics.
➢ Demonstrated experience of managing SEO for product pages
➢ You will devise tactical and strategic initiatives to help the website rank for our core in-market
keywords
➢ Audit our domains and web presence to keep our websites error-free and SEO compliant
➢ Perform ongoing technical SEO audits, backlink analysis, content analysis, and opportunity
identification
➢ Monitor organic search rankings and report the overall SEO health metrics with analysis
➢ Explore new opportunities to scale SEO activities across the funnel, to target varied sets of audiences
➢ Closely collaborate with the web development team, product team, content team, and performance
marketing team on high impact keyword opportunities
➢ Working experience on SEO Tools like SEMRush, aHrefs, DeepCrawl, Google Analytics, and Search
Console
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