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Company Name : skilora
Location : Remote
Position : Sr. Experiential Marketing Manager
Job Description : TELECOMMUTE Location: Remote, Work from Home
Extensive experience with complex integrated marketing campaigns and working with cross-functional teams and channel owners.
Demonstrates strong brand instincts, versatility, and point of view
Ability to interpret and understand marketing related performance metrics and data
Knowledge and understanding of experiential tech, marketing creative, and product go-to market and enablement
Marketing background and experience in event production studio, startup and/or eCommerce industries (bonus points: B2B marketing experience)
Ability to think in scale and impact, from short-term to long-term and from high-level strategy choices to day-to-day execution
High levels of project management, resourcefulness, user empathy, social acumen, and accountability
Passionate about event technology, emerging experiences and digital experiential channels
E-commerce Social Media Marketing (SMM) B2B Marketing Project Management KPIs Marketing Campaigns
Responsibilities and Duties
Own, develop, and continually improve the integrated marketing strategy and attendee journey touchpoints supporting key Shopify event experiences.
Contribute to the global experiential marketing strategy – including but not limited to developing marketing campaigns to drive awareness and lead generation, audience segmentation and KPI definition & measurement.
Work and collaborate with various channel owners across platforms and mediums (social media, content, newsletter, email etc.) to help build out strong, integrated marketing campaigns that support global marketing experiences.
Define, evolve, and build upon the standards of cohesive and innovative storytelling and programming through Shopify event experiences.
Identify & help develop (alongside the data team) reporting and analytics for integrated marketing campaigns.
Identify, strategize and develop user journey programming based on audience segmentation strategies to drive key marketing objectives.
Leverage your expertise to drive, support, and clearly communicate your project strategy and approach.
Required Experience and Qualifications
Experience: 5 – 6 years in Marketing background & in event production studio( Required )
Graduation: Bachelor’s Degree( Required )
Proficient in English( Required )
Skilora is a talent acquisition platform, helping companies to build the best team. Please be aware of fraud job offers asking for any kind of payments. Skilora would not be held responsible for any such kind of malpractices or jobs posted on the platform.
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