Sr. Manager Performance Marketing – Healthcare Provider Job Vacancy in Michael Page Gurgaon, Haryana – Latest Jobs in Gurgaon, Haryana – updated today
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Company Name : Michael Page
Location : Gurgaon, Haryana
Position : Sr. Manager Performance Marketing – Healthcare Provider
Job Description : An opportunity to work with one of the country’s leading Healthcare Providers
An opportunity to drive the digital transformation of the organisation
About Our Client
Our client is one of India’s premier multi-speciality health-care providers.
Job Description
Define GTM strategy for existing and new products/ services.
Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions
Devise the strategy and management of all Digital Media (Paid Social, Display, Programmatic, & Video, SEM), database marketing (primarily email, push notification & SMS) and Affiliate Marketing.
Responsible for setting the category-specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid).
Generate website & app traffic/searches with multi-channel & testing approach
Setting up attribution models, multi-channel tracking
Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting
Collaborate with external agencies, partners & internal departments to define growth road map and ensuring effective execution.
The Successful Applicant
8+ years of experience in performance marketing and revenue growth management.
Experience in marketing automation tools like Web Engage & Clevertap, acoustic.
Experience in setting up analytics from scratch.
Good understanding of PPC, programmatic, social and affiliate-based marketing with proven results.
Strong data-driven orientation and analytical mindset with a focus on ROI.
Experience of leading a team.
What’s on Offer
Opportunity to join one of the leading health care service providers
Wiill be instrumental in developing the department from scratch
Quote job ref
JN-032022-5396964
Job summary
Function
Marketing
Sub Sector
Digital, Online & Social Media
What is your area of specialisation?
Healthcare Providers
Location
Gurgaon
Job Type
Permanent
Job Reference
JN-032022-5396964
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