Vice President of Campaigns, Digital, and Partner Marketing Job Vacancy in skilora Remote – Latest Jobs in Remote – updated today

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Company Name : skilora
Location : Remote
Position : Vice President of Campaigns, Digital, and Partner Marketing

Job Description : TELECOMMUTE Location: Remote, US
15+ years of experience in a SaaS-based B2B field marketing and/or demand generation
10+ years partner management experience with Cloud partners (AWS, MSFT, GCP) as well as SIs and/or ISVs
Experience building and scaling teams responsible for outbound campaigns and account-based/targeted marketing programs, and pipeline-generating field activities & experience driving campaigns supporting account-based approaches (1:1, 1:few, 1: many)
Data-driven mindset with a focus on quantifiable outcomes derived from global campaigns
Experience managing both regional and global teams, either directly or cross-functionally
Experience leading or influencing digital programs in region, such as localization of digital campaigns & web properties
Experience leveraging both technology and SI/channel partners in regional partner/business development to influence pipeline creation and acceleration
Data-driven mindset with a focus on quantifiable outcomes derived from regional marketing
Proven ability to work cross-functionally between product marketing, digital marketing, business development, and sales
Experience with Salesforce and Marketo
Skills
SaaS Digital Marketing Search Engine Optimisation (SEO) Business Development Sales B2B Product Marketing SalesForce Partner Management Marketo Collaborative GTM Marketing Campaigns
Responsibilities and Duties
Global Campaign Leadership Responsibilities:
Drive the strategy for Global Campaigns across PMM, Corporate Marketing, Marketing Operations and Revenue & Growth teams to exceed both PG and PAYG targets, every quarter
Drive Global Campaigns to develop regional campaigns and scalable, targeted regional programs for Enterprise, across personas (developers to C-level) and target accounts that create & influence pipeline
Build our campaign themes to match relevant messages/concepts of our strategic partners (CSP, RSI, GSI)
Integrate the relevant channels to support global campaign rollout
Partner closely with Partner Ecosystem team to build out and orchestrate regional pipe gen plans to and through partners
Create framework of evaluation as we can review, analyze, and communicate global performance by partnering with Data Science
Ensure we get maximum impact of the CSPs MDF/credits regional budgets and bring the impact to the business back to each CSP through the QBR process
Drive the connection between data, accounts, and campaigns
Partner Marketing Leadership Responsibilities:
Create a vision and strategy to implement marketing plans to support and scale Confluent’s partner GTM activities, solutions, and pipeline
Drive marketing to, with, and through our global partner ecosystem which includes cloud partners, Global System Integrators, Regional System Integrators, and ISVs
Understand partners’ business objectives, go-to-market approach, and channels, and use this insight to build and execute joint partner marketing strategy focused on lead generation and opportunity pipeline
Create and deploy scalable marketing programs, with appropriate customization for the type of partner (Cloud vs. SI vs. ISV), industry focus, target geographies, level/role/buying personas of target audiences, etc.
Lead our high-performing partner marketing team as a player-coach and build a world-class team as we grow by hiring and developing top talent
Own the partner marketing budget and direct investments based on strategic priorities
Work in a highly collaborative manner with Confluent’s Revenue Marketing, Product Marketing, Finance, Product, Solution Engineering, and PR teams to promote joint solutions, develop marketing materials and tools, and ensure a consistent brand message
Engage and educate partners and partners on Confluent’s value proposition through events and campaigns
Extend the power of our brand by developing correlations between technical outcomes, business outcomes, and business value for partners and end customers
Digital Experience Leadership Responsibilities:
Reimagine our current state and create the very best B2B web experience
Lead the global digital strategy that delivers a seamless experience across our destinations from web to other digital properties including webinars and email
Create the strategy that balances organic and paid efforts to create best-in-class digital results
Optimize our paid media efforts that focus on both pre-believers and pre-buyers across the theaters, regions and accounts that matter the most to our short-term and long-term success
Drive the performance of the web properties with a focus on building our brand, engaging and educating our audiences, creating community, and generating demand
Treat the website like a product and inspire cross-functional teams to implement the strategic digital roadmapImprove accessibility and drive a cultural mindset change among designers, content makers, and developers to deliver a great experience for people with disabilities
Implement effective search engine optimization (SEO)
Execute a backlinking strategy that drives quality referral traffic
Manage the website data and analytics center of excellence
Run experimentation and optimization projectsManage a team of FTEs and vendors, demonstrating a commitment to foster career growth and creating an environment where every team member is their authentic self and shows up each day to do their best work
Required Experience and Qualifications
Experience: 15 – 16 years in SaaS-based B2B field marketing( Required )
Graduation: Bachelor’s Degree( Required )
Proficient in English( Required )
Skilora is a talent acquisition platform, helping companies to build the best team. Please be aware of fraud job offers asking for any kind of payments. Skilora would not be held responsible for any such kind of malpractices or jobs posted on the platform.

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