Marketing and Communication Job Vacancy in Delhivery Gurgaon, Haryana – Latest Jobs in Gurgaon, Haryana – updated today

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Company Name : Delhivery
Location : Gurgaon, Haryana
Position : Marketing and Communication

Job Description : Department
Communications
Job posted on
Mar 9, 2022
Employment type
Permanent
Experience range
6 years – 11 years
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns – in sync with diff BU objectives
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
BS/MS degree in marketing or a related field
Proven working experience in digital marketing – 8-10yrs
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, similar web)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

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