Social Media Marketing Specialist Job Vacancy in Wildhorse Resort and Casino Pendleton, OR 97801 – Latest Jobs in Pendleton, OR 97801
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Company Name : Wildhorse Resort and Casino
Location : Pendleton, OR 97801
Position : Social Media Marketing Specialist
Job Description : JOB SUMMARY
Marketing and social media skills are combined to enhance company social presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Team member works with advertising and marketing departments to create, edit and manage all social media channels and mobile campaigns.
ESSENTIAL JOB FUNCTIONS:
Creatively producing all social media strategies, social channel updates, and mobile campaigns to support marketing and property goals. Includes content creation and implementation.
Helps in budget planning, media spend and expense tracking.
Develops strategic Mobile campaigns, via SMS, MMS and Wildhorse App.
Supports development of video content for Web, WRC Transit, WRC digital channels.
Grows and expands company social media presence on existing platforms plus increases presence into new social media and mobile platforms.
Collaborate with marketing group, to ensure brand consistency and communicate the WRC brand in a positive, authentic way across all social platforms.
Stay up-to-date with current technologies and best practices in digital marketing, social media, design tools and applications.
Plan content strategy and create a publishing schedule with relevant stakeholders for annual marketing calendar.
Develop relevant and engaging written, photographic, and video content for our social platforms and target audiences.
Monitor and respond to guest reviews, comments and questions from our online community in a timely manner and monitor guest reviews.
Measure and analyze audience growth, engagement, content reach, engagement by content type, response rate and feedback.
Utilize Facebook Ads Manager and boost posts for greater return on investments.
Communicate trends and customer feedback to appropriate internal teams.
Provides proactive analytics of customer data, conversions, interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
Comply with regulatory laws, employee handbook, department policy and procedures, safety codes, etc.
Promote internal guest service standards through courteous and respectful behavior.
Other related duties as assigned.
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