Head – Marketing, Cardio Diabetes BU Job Vacancy in Sanofi Mumbai, Maharashtra – Updated today

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Full Details :
Company Name : Sanofi
Location : Mumbai, Maharashtra
Position :

Job Description : Mission statements
To lead the marketing function for the Business Unit by guiding formulation of innovative Marketing plans for the Cardio diabetes portfolio, with an overall marketing plan in order to drive market share, top line and bottom line growth so as to enable achievement of objectives
To identify opportunities to expand the product portfolio within the existing brand and obtain increased market share and revenues/ profits in line with the Business objectives by analyzing market data to identify gaps in product portfolio, recommending new products, collaborating to obtain approvals and developing launch plan
To create the market pull for new brands by devising innovative marketing strategies, spearheading promotional campaigns and engaging with the field force to execute the campaign
Develop the branding communication strategy to build brand loyalty and recall to fulfill the business objectives of sales and growth in the respective segments
Duties & Responsibilities

People
Attract & Retain Talent – Identify & nurture talent, provide resources, create learning opportunities, provide feedback to all employees’ across the function in order to ensure continuous learning and development of team members
Capability Development – Facilitate execution of marketing plans and product launches through product training and KPI information dissemination to the field force in collaboration with Business Support
Stakeholder Management – Facilitate execution of marketing plans and product launches through product training and KPI information dissemination to the field force in collaboration with Business Support Ensure that the stakeholders are in the loop and are aligned to the product strategy. Effectively communicate relevant information to Leadership teams.
Transversal Collaboration with Medical, Sales, Regulatory & Supply Chain function – Ensure smooth working relationships and thorough buy-in of product strategies. Liaising with the Global teams (Marketing & IA) to better understand environmental changes in order to make better forecasts for strengthening the portfolio
Financial
Market Share Achievement – Design robust Marketing Plans to achieve the market share and profit objectives by planning, monitoring and reviewing product wise marketing initiatives and assisting the development of the Sales and Marketing plan for the business unit
Marketing Budget Management – Periodically (Annually / Quarterly) develop, allocate and utilize Marketing / Advertising budget by allocating product wise resources and monitoring and reviewing resource allocation
Process
Brand Plans – Prepare brand plans by scanning external & internal environment & enable execution by planning, monitoring & reviewing marketing plans. Alignment with regional and global plans also need to be ensured.
Portfolio Mix Maintenance – Review brand wise top-line/ bottom-line and ensure the desired portfolio wise revenue mix
Promotional Campaign Planning – Lead development of promotional plans and product campaigns in order to obtain developed market share and sales
Campaign Execution – Lead and co-ordinate the design of innovative communication for retail, rural and urban field force provide tools, activities and directions so that respective field force is able to execute the plan at the retail or doctor level
Digital Plans :- Spearheading promotional campaigns of the new Digital strategy and Go to Market models and engaging with the field force to execute the campaign
Process Adherence – Promo Material Validation SOPs with Medical / Regulatory Team, Adherence to Purchase and Supply chain SOPs, conduct of Activity SOPs and all other protocols, as applicable from time to time
Reports – Update reports on Sales and product uptake
Market Intelligence – Maintain constant touch with the market to understand molecular, prescription and retail trends or competitor activities in order to observe and evaluate execution of plans vis-à-vis competition
New Product Introduction – Analyze market research for qualitative or quantitative parameters to identify opportunities in product portfolio and profitability, by creating a business case and recommending new products, seeking approvals and assisting in product launch in order to expand the product portfolio, market share & profits for the business unit
Product Life Cycle Management – Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle
Knowledge Management – Compile knowledge assets from various stakeholders such as product managers, medical team, sales, doctors (KOLs), distributors and retailers in order to build a knowledge repository accessible to the relevant role holders in the organization
Customer
Establish Organization Brand Equity – Develop, sustain and leverage working relationships with key opinion leaders in the cardio diabetes segment
Proactively organize and participate in conferences and maintain key accounts in order to help bring about mindset change towards the organization amongst key opinion leaders.
Undertake regular Field visits to understand implementation of marketing plans and obtain customer insight.
Knowledge, Skills & Competencies / Language
Product / Domain Knowledge
Knowledge of the Medical and Regulatory Affairs
Knowledge of the latest trends in Marketing (Including Digital Marketing)
Basic Financial Management Knowledge
Excellent oral and verbal communication skills
Proficient in tools used in support of department (e.g., MS Office, Outlook)
Business Acumen and entrepreneurial traits
Interpersonal Skills
Qualifications
Graduate degree in Science/ Pharmacy, Masters degree in Business Administration with Marketing Specialization
A total experience of 12 + years in the Sales and / or Marketing Function of a large Pharmaceutical Organization, with atleast three years in a marketing position at the level of product manager and above. Previous experience in managing oral diabetes brand would be an advantage but is not a prerequisite.
Field experience of 2 to 3 years would be preferable
Pharmaceutical industry experience is a plus
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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