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Company Name : Schlesinger Group
Location : Gurgaon, Haryana
Job Description : Responsibilities
Plan and deliver compelling marketing content for brand visibility and demand generation campaigns
Produce engaging and audience-specific content such as blogs, customer case studies, email campaigns, online ads, industry awards, social media posts etc.
Create powerful storyline for videos, webinars, sales pitch, and product demos
Manage content calendar and collaborate with the creative and digital teams to develop and publish content pieces
Liaise with the marketing, product, and sales teams to get inputs and brainstorm growth hacks
Use the marketing hooks and appropriate CTAs to adapt the content for different audience segment
Ensure consistency in Piplsay’s visual identity and brand voice across all touchpoints – online and offline
Conduct rigorous A/B testing to boost content performance and deep dive into marketing analytics to identify growth optimization levers
Conduct rigorous quality checks on every piece of content for grammar and language.
Develop and implement new forms of content to create conversations with our audience on online channels
Excellent writing skills that influence the international audiences
Education: Any specialization; Mass Communications or an English major preferred
Minimum 3 years of marketing communications and copywriting/content development experience
Good knowledge of value proposition, CTAs, and SEO
Should be a team player who can make it happen in a fast-paced environment
Should be able to think globally and understand local cultural practices of USA
Bonus points if you
Have worked as content writer in the consumer research or related industry
Have a good understanding of research concepts such as Brand KPIs, NPS, etc.
Have experience analyzing web and social traffic.
If you are based in Delhi/NCR region
This post is listed Under Technology
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