Senior Experience Planner Job Vacancy in Harrison and Star New Jersey – Updated today

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Full Details :
Company Name : Harrison and Star
Location : New Jersey
Position :

Job Description : Overview:

The Senior Experience Planner provides day-to-day experience planning support for assigned accounts working closely with the SVP, Experience Planner. The Senior Experience Planner is responsible for the day-to-day ownership of projects and conducting research, and strives to be the go-to source of digital excellence for assigned brands. Additionally the Senior Experience Planner partners with the client and agency extended teams to provide leadership and focus in turning brand strategies into actionable customer experiences.
Primary responsibilities:
Provide digital marketing solutions across customers and channels to improve the impact and efficiency of marketing communications
Focus on developing and aligning digital strategy with the brand’s and client’s business goals and objectives
Help to spearhead initiatives with account, creative, user experience, project management and internal/external technical strategy/development partners to ensure initiatives are developed and deployed with digital excellence
Ownership of digital projects as they route ensuring alignment to strategy and digital best practices
Conduct, analyze and develop competitive landscape and ecosystem audits providing recommendations for optimization
Keep current and ahead of marketing/advertising/digital and brand-specific trends in order to offer added-value to the client/creative product.
Recommend adjustments/additions to the roles and procedures of the department to achieve continuous improvement and efficiency across all accounts and/or specific accounts
Support new business opportunities and agency pitches
Support and participate in tactical planning process including brainstorms across brands
Participate in crafting tactical and Scope of Work plans, and estimate review
Support development of learning seminars for clients and agency partners to share latest knowledge of new technologies and solutions and trends periodically throughout the year
Demonstrate good problem-solving and interpersonal skills as well as the ability to set priorities while handling multiple projects and to delegate work appropriately
Articulate agency POV with conviction. Become trusted and integral strategic advisor to both internal and Client teams
Contribute to Agency Social Media (development of social content, work with analytics team to create analytics deck, etc.)
Qualifications/Requirements:
2+ years Agency or comparable experience, in healthcare digital strategy and/or pharmaceutical marketing
College degree, preferably in marketing, advertising, communications or science/medicine
Deep understanding of the technical nature of digital marketing solutions
Experience in market research and testing of digital marketing
Thorough understanding of the US and Global healthcare/pharmaceutical advertising/promotions industry and the unique regulatory and privacy requirements and challenges as well as opportunities and best practices. Understanding of therapeutic categories/disease states
Strong knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)
Strong understanding of HCP and patient integrated marketing programs including email and display campaigns, e-detailing campaigns, search, mobile detailing and CLM (desirable) initiatives
Understanding of SEO implications, best practices and strategies
Understanding of paid media strategies and vendors (OLA/Display, SEM, Social Paid Media)
Understanding of how to develop social media strategies and programs across platforms (Facebook, Twitter, etc.)
Understanding of how to utilize data and analytics to derive actionable recommendations
Understanding of analytical tools used for listening, ad tracking, website, and app statistics (e.g., Google Analytics, Omniture, Crimson Hexagon, etc.)
Excellent written and oral communication skills as well as superior computer skills: Word, Excel, PowerPoint
Strong client relationship skills; maturity to handle independent senior-level client contact
Experience managing and coordinating multiple strategy projects across internal teams and client relationships
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you

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