Associate Manager – Lead nurturing and lifecycle marketing Job Vacancy in Enphase Energy Bengaluru, Karnataka – Updated today

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Company Name : Enphase Energy
Location : Bengaluru, Karnataka
Position :

Job Description : Role Title
Reports To
Assoc. manager – Lifecycle marketing
Manager – Growth Marketing
Function
Location
Marketing
Bangalore
MISSION AND SCOPE
WHY THE ROLE EXISTS
The Lifecycle Marketing Manager will play a strategic role in owning the development of the Enphase customer journey – for
existing and for new home-owners, defining landmarks along the way, and executing programs that drive deeper engagement
to increase retention and increase revenue per home-owner.
SCOPE OF RESPONSIBILITY

Develop lifecycle marketing strategies in coordination with Marketing, Digital BU, ISR and Sales teams.
Act as owner of customer journey, develop the journey map, gain team alignment with Marketing, Product, Sales & ISR
teams.

Identify trigger moments that are critical to customer decision making and overlay tools and processes to capitalize on
them.
Gain deep customer empathy and understanding of the challenges and triumphs that our users encounter as they use
Enphase Energy solutions (eg. Enlighten)
Design and execute customer marketing initiatives with a focus on adoption and revenue(upgrades) thru the life of
Enphase solutions

Support cultivating customer and installer – evangelists
Partner with Training teams to enable Sales/ISR teams in adoption and expansion activities
Build and introduce enablement tools (brochures, web copy, presentations, e-mails) that support cross-sell and upsell
Analyse and monitor the impact of programs, using constant test and measurement strategy to constantly improve
conversion
QUALIFICATIONS AND EXPERIENCE
Success in this role requires a passion for marketing, eagerness to try and learn new things, and a customer-first mindset
when approaching projects.
Knowledge of best practices around effective messaging, funnel optimization, deliverability, customer segmentation,
reporting, analysis, and testing strategies.

3-5 years in a lifecycle marketing environment, preferably in the tech/telecom/energy/start-up space.
Track record of successful collaboration with Product, and Sales teams on projects/initiatives that drive acquisition,
revenue, and retention. Exposure to CLV and upgrade/upsell marketing a bonus.
Knowledge of tech stacks and marketing automation tools (SFMC/SFDC/GA), ground-up experience in building and
rolling out automation tools a bonus.

Experience working with business partners on marketing initiatives a bonus.
Demonstrable experience planning and executing programs particularly adoption, cross-sell, and up-sell and an
understanding of marketing tactics like events, e-mail, advertising, and in-app messaging
Ownership, willing to take on complex projects and own them from start to finish.
Exceptional writing, communication, and speaking skills.

An MBA or equivalent from a Tier-1 college.

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