Content Marketing Associate Job Vacancy in Directi Mumbai, Maharashtra – Updated today

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Company Name : Directi
Location : Mumbai, Maharashtra
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Job Description : Radix, one of the world’s largest registries for new domain extensions, is looking for a Content Marketing Associate to help elevate its various brands in the global market; specifically in North America and Europe.At Radix, we envision a world where there is no distinction between the real names and internet addresses of individuals and businesses. We are a team of young creative hustlers who are revolutionizing the Internet, one domain name at a time. With the Covid 19 crisis pushing businesses the world over into adopting a digital-first strategy, our industry is growing at an even faster pace than before.Domain names are the most important tool with which businesses can take that very first step towards building a solid online presence. There is a massive boom underway and Radix is at the core of it. We’ve already seen annual revenue of $28 million in 2020 (32% CAGR). We have a goal of becoming a unicorn by 2025 and are highly confident of achieving that given the path we are on already.*What is the job like?*As part of Radix’s Content Marketing team, you will report to the Head of Content at Radix and work closely with a team of brand managers to conceptualize and execute creative marketing campaigns to help Radix achieve its objectives. You will be part of a work culture that’s built around employee centricity and in an industry that’s at the core of the massive digital transformation that’s currently underway. We basically offer not just a job but a career. If you have the willingness to disrupt the Internet and create an impact, then Radix is the place for you.What is the job like?MARKETING CAMPAIGNS: Work directly with brand managers, creative head and content marketing head to contribute towards the development of large-scale marketing campaigns comprising content marketing, influencer marketing, social media marketing across multiple formats such as text, video, audio, etc.Collaborate with cross-functional teams to come up with fresh, creative content ideas; keeping our audience in mind.Conceptualize and churn relevant copy to represent our top brands on all brand marketing assets and social media.Work closely with a group of graphic designers to bring in a strong blend of art and copy to suit the requirements of the marketing campaigns.Some of the campaigns we have executed in the recent past:#SiteIt#IdeaToStore#MyStartInTech#PitchTech#OnlineAcademy#BreakTheCode*BLOG STRATEGY: *Manage the blog strategy for multiple brands; including but not limited to keyword research, topic identification, SEO, etcOwn the blog calendar and publication processKnowledge of SEO and industry best would be good to haveOrganize, modify, and update existing blogs and their structure along with verifying its authenticity and informationIdentify keyword opportunities on a regular basisBe willing to run experiments on SEO and build a strong kit of strategies for success.PARTNER CONTENT: Identify content opportunities with 40+ sales/channel partnersCreate content for partner blogs, landing pages, etcMaintain relationships with partners’ content teams on a regular basis*OTHERS: *Supervise, guide, and mentor the team of freelancersBuild their work pipeline and manage their timelinesBe fully responsible for the quality of their outputCreate content for thought leadership articles, ebooks, thought leadership pieces, Quora, etcBuild new relationships with external partners for guest-blogging opportunities or co-marketing campaignsWhat are we looking for?Bachelor’s Degree in Journalism, English, or related field1-2 years of relevant experience in content writing and copywritingAgency experience preferredStrong copywriting skills are a mustExcellent communication skills and a strong command of the English languagePrior work experience in writing, copy editing, and proofreadingHigh level of interest in reading and sharing thoughts on tech productsImmaculate written and oral communication skills and a penchant for marketing internet productsExtremely organized and detail-orientedFlair for ideating and building creative contentKnowledge of WordPress, Google Analytics, and SEMRush is good to haveStrong interpersonal skills and are very hands-onPassionate about building a brand in the consumer web spaceFamiliar with social media tools and marketing processes.Future growthWe, at Radix, are invested in your future growth. The role of this individual would grow into being accountable for social media engagement, social media copy, content marketing campaigns (stand-alone and campaign-specific), branded partner content, identifying and building new opportunities for content marketing to build top-of-the-mind recall for our brands. Directly working with stakeholders on marketing campaigns with a total budget of at least $2M.We are a team of extremely bright, talented, and warm-hearted people who are looking for a creative hustler to fill in the Content Marketing Associate position. As a registry for new domain extensions, we are revolutionizing the internet – one domain at a time!*Here are the top reasons why Radix is a great place to work at: *Startup-like growth with the financial stability of a large company: We’ve been completely bootstrapped with zero debt or external investment. With an annual profit of $30 Million in 2020 and a CAGR of 24%, we offer the kind of stability that only a large company would, but with the culture and career growth opportunity of a startup. The Revenue per Employee is at a whopping half a million dollars*Amazing work culture: *We’ve built a culture that allows creativity and intrapreneurship to flourish. We are not looking for cookie-cutter candidates. We value individualism and people who challenge the status quo. Whether you are a developer who creates magic with code or a writer who churns exceptional content – the medium doesn’t matter. It’s the willingness to disrupt and create an impact that we care the most about. No idea is too small here and every employee has a voice. Not just that, we’ve never had a ‘boss culture’ at Radix. Every manager serves more as a mentor and a coach rather than a boss, giving enough autonomy and ownership to every member of the team.*Learning and Development: *We place a huge emphasis on learning and development and are highly invested in every employee’s growth. We have an Individual Development Plan (IDP) in place which involves a custom development plan for each individual that’s charted out with the help of their respective managers. In fact, there’s a dedicated Learning & Development team that works closely with every single employee to help them achieve their L&D goals. Apart from doing the obvious like sponsored learning, we’ve also created a culture that’s conducive to career development. For example, we don’t create watertight compartmentalization of an employee’s scope of work and give them all the flexibility to dabble into a bunch of different things and switch roles at any point in time*A booming space with infinite potential: * The domain industry is a high-growth sector, and the Covid 19 crisis has only accelerated this growth further. Digital-first is the way forward for businesses and domain names are the crucial first step in creating an online presence. Add to that an almost non-existent name pool in .com / .net. New domains are the future and we are the ones leading the way. By joining now you become a part of our growth storyJob Type: Full-time

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