Martech Manager Job Vacancy in Singapore Life Ltd. Singapore – Updated today

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Full Details :
Company Name : Singapore Life Ltd.
Location : Singapore
Position :

Job Description : 4 Shenton Way, SGX Center 2 , Singapore, Singapore, Singapore

Department
MarTech & Growth
Job posted on
Feb 9, 2022
Employment type
Permanent – Full Time
Experience range
6 years – 8 years
Singlife with Aviva is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife with Aviva provides consumers control over their financial wellbeing at every stage of their lives. In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with Financial Advisor channels and bancassurance, Singlife with Aviva offers investment solutions through its dollarDEX and Navigator platforms.

The mobile-first Singlife Account – with a Singlife Debit Card – allows customers to save, spend, earn and be insured all in one app. Singlife with Aviva was formed by the merger of Aviva Singapore and Singlife. First announced in September 2020 and valued at S$3.2 billion, it was the largest insurance deal in Singapore at the time and created one of the largest homegrown financial services companies in the republic.
The Martech Manager role is to:
Handle day-to-day operation and management of Aviva Singlife’s Marketing Technologies,
Design/implement the integration of MarTech products and different data sources to achieve data-driven marketing capabilities and
Support the delivery of “Mobile First” strategy with connected data and real time & personalised communication & offerings to customers.
Manage MarTech operation, process and documentation, responsible for implementing and rolling out of the MarTech solutions (and the related integrations), including but not limited:

Content management system
Customer relationship management platforms
Email marketing management software
Mobile tracking tools
Data Lake
Customer data platform.
Driver for integrating or connecting with the marketing technologies (e.g. CRM, Identity solutions, Data warehouse etc); make technical recommendations for key stakeholders to evaluate and decide.
Operate marketing technology products as administrator, trainer and advocate for the organisation adoption.
Monitor and enhance data quality within the MarTech solutions.
Architect the overall stack and monitor the performances / SLA of these MarTech products.
Make sound recommendations and comparison, work on business case and obtain approval for pilot/experiments, test & learn or implementation.
Excellent in solution designing, data sources integration and api integration works.
Good with documentations and drawing integration diagrams to steer and guide the cross working teams to work on integration and data tasks.
Work with the teams and key stakeholders on end-to-end tracking of experiments and pilot projects (i.e. real time monitoring, triggering personalised actions and success criteria validation) and plan for full-scale implementation roll-out for the proven use cases.
Ensure the data privacy, compliance reviews and security reviews of the MarTech solutions used in the organisation
Work with cross-function teams to co-design & deliver automated marketing campaigns and personalised content / offering by capitalisation data and technology;
You will be collaborating with different product owners to deliver the Mobile First / Digital First strategy – i.e. mobile app, websites, Dev, UI or UX, digital transformation, customer experience, data science, product development and etc.
Required Capability:
7- 10 years of experiences in MarTech/Adobe or related areas; retail financial services industry experiences will be an added advantage but not compulsory;
Business oriented MarTech and Data expert with a strong project maturity
Collaborator with good interpersonal & communication skills, able to work cross functionally to manage complex implementation projects
Good understanding of how connected data & real time personalisation influencing customer behaviors in digital world
Self-motivated individual with strong curiosity to challenge status quo and always look out for better solutions in the market and best practices for improvement
Experienced in vendor management and partnership collaboration
Strong technical knowledge and good understanding of customer behaviours, segmentation and data capturing
Sound knowledge in mobile app, omni-channel MarTech implementation and production support
(e.g. Google, Branch.io, Firebase, Insider, Adobe Campaign Classic, Adobe Experience Manager, SalesForce CRM etc)
If you have what it takes, please do not hesitate to click apply!

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