Lifecycle Marketing Manager (Remote) Job Vacancy in Quizlet New York, NY – Updated today

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Company Name : Quizlet
Location : New York, NY
Position :

Job Description : About Quizlet:Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests – including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We’re on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.With offices in major cities around the world and ambitious plans for expansion, we remain grounded in our commitment to our mission of helping people learn. We’re looking for new team members who crave a challenge and want to help us continue amplifying our impact.About the Team:Quizlet’s marketing team is responsible for driving brand awareness, user engagement, subscription, and ads growth. This role will report to the Senior Lifecycle Marketing Manager and it will be highly cross-functional.About the Role:This role is part of the Growth Marketing team and is responsible for creating strategic messaging to help guide users through their Quizlet journey. You will own campaign strategy and execution across several owned channels, including in-app messaging, push notification, and email. This is an extremely collaborative role, working across teams such as Product Marketing, Product, Engineering, Creative, Data Analytics, Legal, and Customer Support to create a seamless end-user experience. The ideal candidate for this role is someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines.In this role, you will: Develop and execute strategic campaigns across email, push notification, and in-product channels to increase user engagement and subscription revenueUtilize qualitative and quantitative data to conceptualize new customer journeys and nurture campaignsLaunch measurable A/B and multivariate testing across campaigns; continually optimize campaigns, automations, and workflowsCollaborate closely with cross-functional teams in Product and Product Marketing to create a cohesive, relevant customer experienceActively monitor, optimize, and report campaign performance on an ongoing basis to ensure campaigns are meeting target KPIsStay up-to-date on industry trends and competitor programs and propose innovative tests to help reach target conversion goalsWhat you bring to the table: 2+ years of experience in marketing, product, or a related fieldExperience with marketing automation or CRM tools (e.g. Braze, Iterable, Marketo)Strong editing and copywriting skillsProcess-orientated, with strong project management skillsAbility to analyze email and web metrics and generate hypothesesKeen attention to detailAbility to work independently across multiple projects and timelinesExperience collaborating closely with other teams, such as product, engineering, and legalBonus points if you have: Ability to write liquid logic, SQL, and/or HTMLExperience marketing a B2C subscription productBraze experience strongly preferredCompensation, Benefits & Perks: Colorado candidates: Base pay for this role starts at $87,000. The actual pay may be higher depending on your skills, qualifications, and experienceCollaborate with your manager and team to create a healthy work-life balance20 vacation days (and we expect you to take them!); 10 paid holidays plus additional days off in 2022 due to CovidCompetitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)Employer-sponsored 401k plan with company matchProfessional Development stipend (teach yourself something new)Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits40 hours of annual paid time off to participate in volunteer programs of choiceEmployees are eligible to participate in the Quizlet stock option programWe strive to make everyone feel comfortable and welcome!We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.We provide a transparent setting, that gives a comprehensive view of who we are!In Closing:We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways – not merely candidates that fit a certain mold.We have a bias for action, take initiative, and hustle to deliver results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!*To All Recruiters and Placement Agencies: *At this time Quizlet does not accept unsolicited agency resumes and/or profiles.Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.Job Type: Full-time

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