Content Strategist Job Vacancy in Apty Bengaluru, Karnataka – Updated today

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Full Details :
Company Name : Apty
Location : Bengaluru, Karnataka
Position :

Job Description : So, who are we? What’s our story?
Apty- Enterprise Software Adoption at scale.
Apty is a digital platform that accelerates software adoption and goes beyond UI walkthroughs and tooltips to focus on business processes, outcomes, and employee productivity. The proactive digital adoption platform works with any web-based application to track usage, provide on-screen help, and improve overall adoption.

Apty’s data engine analyzes the user data and provides actionable insights so you can improve efficiency at an unprecedented scale. Apty also functions as an innovative and intelligent platform to provide users with real-time guidance while navigating through web applications. Apty also helps increase employee self-sufficiency and reduce the load on tech support.
Apty set sail with a mission to rescue companies stranded when justifying tech ROI and help them gain real, measurable business value when implementing leading technology solutions. Over the years, we have observed that most successful implementations of tech solutions leverage sailing on the strong currents of user adoption. Keeping this in mind, the explorers have developed Apty to enable customers to gain the most out of the treasures of their tech investment.
Apty loaded with all the goodies makes working with web applications and enterprise solutions a cakewalk.

Objectives of this Role
Apty is strategically expanding our Marketing Department by hiring a Content Strategist to design, execute and manage Apty’s overall content requirements. You will be responsible for developing and executing the content calendar, reviewing all pieces of content churned out by the prolific team of writers as well as track and improve content performance across channels. You will play an instrumental role in scaling Apty’s content marketing efforts and will contribute in building the thought leadership function in Apty. If you are a top-tier writer with a passion for B2B SaaS Marketing, keep reading…
Daily and Monthly Responsibilities :
Build content (thought leadership articles, blog posts, white papers, mailers, eBooks, etc.) targeted at Apty personas to optimize the customer journey and deliver the right message at the right time.
Strategize and define the content calendar on a quarterly & monthly basis
Help develop content beyond text-based stories —including infographics, videos, social media campaigns, etc
Oversee and review all content produced including blog posts, white papers, e-books, ad copies, website content, thought leadership pieces.
Translate DAP industry concepts into detailed and thought-provoking pieces that can be shared through all marketing channels
Will act as the primary and “lead” person for this function and must, therefore, have the maturity, experience, and organizational project management skills to act independently and effectively
Skills Required :
Excellent editing, writing and content skills with portfolio of B2B writing to show
Excellent communication and interpersonal skills
4+ years of experience in technical writing, content marketing, journalism, or professional writing/editing
Experience writing whitepapers, thought leadership, blogs for a B2B SaaS vendor or tech industry publications
Obsessive organizational skills. Close attention to detail and quality
Comfortable working with multiple, cross-cultural, cross-functional teams, in-house and remote
Thrives under pressure and is an absolute team-player who isn’t afraid to partake in a war of wits – non-negotiable!

This post is listed Under  Technology
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