Lead – Digital Marketing Job Vacancy in Cheran Group Coimbatore, Tamil Nadu – Updated today
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Full Details :
Company Name : Cheran Group
Location : Coimbatore, Tamil Nadu
Position :
Job Description : Summary
We are looking for an experienced and result-driven Lead Digital Marketing to join our marketing team! As a Lead Digital Marketing at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.
Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and utilizing different digital marketing channels.
Duties and responsibilities
Build, plan and implement the overall digital marketing strategy
Design digital media campaigns aligned with business goals
Create a framework of performance metrics to set and evaluate marketing/campaign goals
Create, manage, review, and perform daily account/campaign operations for different paid channels like Search, Display, Social, Programmatic etc.,
Set up and optimize company pages within each platform to increase the visibility of company’s social content
SEO: performance to generate actionable insights, considering SEO and Google Analytics
Set up a marketing calendar for sustainable inflow of leads to the BD team
Create a framework of performance metrics to set and evaluate marketing/campaign goals
Marketing campaign growth, ROI, KPI’s for campaigns and Forecast sales performance trends
Prepare online newsletters with designer and promotional emails and organize their distribution through various channels. Manage and oversee different digital marketing channels
Blog topics, content, keywords, competitors, traffic volume
Research competition, investigate benchmarks and provide suggestions for improvement
Desired Candidate Profile
Bachelors degree/ MBA in Marketing or relevant field.
A minimum of 7 years experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Knowledge in Sales Force
Experience finding target audiences, working with customer segmentation and personalization, and creating campaign strategies
Hands-on experience with digital marketing: social media marketing, video marketing, content marketing, SEO, online advertising, and mobile marketing
In depth knowledge of different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
hands-on experience with SEO, Google Analytics and CRM software
This post is listed Under Digital Marketing
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