Web Analyst – Digital Marketing Job Vacancy in marlabs Kochi, Kerala – Updated today
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Company Name : marlabs
Location : Kochi, Kerala
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Job Description : Web Analyst – Digital MarketingWeb analytics implementations (execution)Working knowledge of Google Analytics (UA & GA4), Google Tag Manager, Google Optimize.Logical reasoning to think through requirements and implementAnalyze the website on its key performance metrics by executing regular deep analysis on Google AnalyticsProvide insights on engagement, conversion funnels, ROI to improve website performance and drive marketing automation implementations.Building regular reports and dashboards using Data visualization tools like PowerBI, Tableau, Google Data Studio or similar BI toolsExperience in A/B testing and optimization experiments via Google Analytics, Google OptimizeExecute website CRO funnel analysis and user journey: unique traffic rate, bounce rate, average time of site, average pages viewed, page behavior flow and exit page drop off, conversion rate, AOV, and revenue per visitorDrive end to end integration of the analytics platforms with CRM and other marketing systemsReport on data from Marketing, CRO test log, and communicates results.Troubleshoot all tracking issues that arise and come up with solutions for better implementationExpert knowledge in web and marketing analytics platforms (Google), with demonstrated implementation experienceâ¯using custom templates on GTM, Data Layer Implementation and e-commerce tracking.Previous tag setup, technical checks, data mining and analysis experience using Google analytics with good understanding of complex tracking methodologies (i.e.,â¯cookie less)â¯Active Google Certification in Google Analytics will be a plus.â¯Beâ¯anâ¯expert in Google Analytics implementation, Google tag manager, Google search console, Googleâ¯Ads &â¯reporting capabilities, Google Optimise and Data Visualization.Familiarity in using query languages such as SQL, Python, C++, Scala, Java, R, SAS a plusâ¯Job Type: Full-time
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