Asia Pacific DigitalBCG Communication & Marketing Lead Job Vacancy in Boston Consulting Group New Delhi, Delhi – Updated today

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Company Name : Boston Consulting Group
Location : New Delhi, Delhi
Position :

Job Description : WHAT YOU’LL DO
We are seeking an exceptional candidate to drive DigitalBCG marketing communications strategy in Asia Pacific, in collaboration with our Global DigitalBCG marketing team as well as regional and local BCG marketing teams. The Communication & Marketing Lead will work closely with the AP DigitalBCG marketing team and be responsible for developing and executing on an overall marketing strategy and communication plans. You will be at the forefront of shaping, recommending, designing, and implementing the marketing communications (internal & external), change management, and GTM strategy with a goal of driving awareness and uptake across DigitalBCG’s offering portfolio. This will require creativity, a focus on flawless execution, proactive problem solving, and coordination across a broad set of cross-functional stakeholders.

The ideal candidate will possess significant experience in developing communication strategies, shaping the narrative for BCG’s key audiences (internal & external), orchestrate content amplification on various marketing channels and managing high-value sponsorship programs, preferably in a consulting or other relevant B2B marketing role. The role will require a self-starter eager to contribute, and willing to engage with a complex global team in a fast-paced environment, with a keen operational focus and strong delivery capabilities. A strong interest in technology, digital, and analytics topics is required.

AP DigitalBCG marketing Build out and drive the overarching communications strategy, tools and channel developmentDevelop and execute against a communication plan and calendar that advances the goals of DigitalBCG to ensure that there is sufficient awareness, uptake, and appreciation of new and existing DigitalBCG offerings internally and externallyDevelop communication strategy, positioning, marketing campaigns, and ongoing operational communications to support senior business leaders and regional sponsorsDrive communications and change management around DigitalBCG offeringsLeverage analytics and the power of data/measurement to determine the impact of marketing, communication, and change interventions and use the data to drive future decision making
Lead efforts to ensure strong and consistent messaging across the DigitalBCG specialty businesses to tell a cohesive narrative
Coordinate with a wide array of stakeholders, including global, regional and local marketing teams, commercial support team, practice area teams, as well as business stakeholders

YOU’RE GOOD AT
Communications – Outstanding writing, proofreading, and editing skillsProducing compelling and engaging marketing and communication campaigns that inspire action and messages that are inclusive across cultures and generationsUnderstanding how internal communications operates and ways in which it can be activated to engage and inspire employees, adding value to the firmBuilding relationships – ability to generate respect and trust from others. Good judgement, professionalism, strong interpersonal skills and a collaborative styleManaging multiple stakeholders, building consensus, persuading, influencing and negotiatingOrganizational skills – an ability to handle multiple tasks, prioritize them, and carry them out independently. The role will require you to be proactive to achieve success.Keeping a strategic perspective while executing tactical elementsWorking towards outcomes, using a proactive “get things done” approach, pivoting quickly and thinking of creative solutionsStrong sense of initiative and ability to work under pressure on multiple projects with tight deadlinesForward thinking and remaining current in marketing news and trends
YOU BRING (EXPERIENCE & QUALIFICATIONS)
10+ years’ marketing and communications experience working in a fast-paced environment; consulting/ professional services experience a plus and 5-7 years of supervisory or leadership experienceStrategic thinker with a strong experience leading the key tenets of marketing strategy, building brand awareness, communications campaigns, and the digital marketing ecosystem with a proven track record of successExperience with consumer insights, brand positioning, campaign development, and research a mustExperience with marketing platforms such as: Salesforce Marketing Cloud or Marketo for marketing automation and marketing/customer engagementA proven track-record of developing and nurturing a strategic approach to internal marketing communications and change management by creating and implementing plansExperience with driving internal communications across a variety of formats and channels (including but not limited to email) to most effectively reach your audienceExperience tailoring messaging by audience and using technology to deliver personalized marketingExperience with developing and maintaining a cohesive and compelling brandProven project management experience in a fast-paced, multi-stakeholder environmentAbility to balance critical and creative thinkingExperience navigating a complex, matrixed organizationHaving worked in virtual and/or intercultural teams a plus
YOU’LL WORK WITH
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

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