Senior Analyst – Marketing Job Vacancy in Amex Gurgaon, Haryana – Updated today

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Full Details :
Company Name : Amex
Location : Gurgaon, Haryana
Position :

Job Description : You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
Amex India as a brand is synonymous with the Premium. Apart from being the most trusted brand in India for the 6th year in a row, Amex has access to global assets which help deliver differentiated value proposition to the Premium customers and as a brand is a gold standard in customer service and is voted as the #1 service brand in India as per Forrester’s CEI.
At Amex India, we do see an opportunity to improve our digital engagement, communication and processes further to deliver impeccable experience for a growing Premium card member base. It is critical for Amex to deliver its value proposition in the most effective way, manage experiences at a brand and product level and ensure processes are strengthening to ensure we deliver value at every point.

This role involves driving digital engagement, Web & mobile app management to increase CM engagement. The candidate also gets exposure to customer engagement via social media marketing as well as larger media campaigns to drive online commercial billings.
Purpose of the role:
Drive customer engagement by introducing new digital capabilities and drive engagement via new and existing digital platforms.
Develop & execute the communication strategy to engage card members & drive awareness & billings promoting offers, Amex capabilities (Mobile App, Experiences App, Web).
Manage & drive digital capabilities: Collaborate closely with teams across content, capabilities and platform owners for web, app, etc. for the market (new feature role outs) and drive App & web adoption and usage in the market.
Understand user journey with an objective to enhance customer experience.
Work closely with the brand teams on creative development across various marketing channels such as Email, SMS, Social Media etc.
Create and manage new and existing web pages to cater to internal stakeholder and business requirements.
Manage the day-to-day function of digital capability implementation, marketing, budget control, project oversight, and critical metric tracking. Lead all aspects of creation of content and SEO projects for the brand.
Review technologies and explore new developments in the landscape to find ways in which American Express can be ahead of the industry
Provide strong analytical capabilities by implementing key performance metrics for each program, evaluate the efficiency of those programs. Deliver timely campaign results and summary reports
Work closely with cross functional teams across Legal, compliance, brand & Public affairs & communication to ensure marketing activities remain aligned with American Express policies.
Past Experience & Academic background:
5 -10 years of work experience in financial services or e-commerce preferred.
Academic Background: MBA, Digital marketing specialization preferred.
Technical knowledge of Mobile App, web platforms, will be an added advantage.
PMP certification will also be an added advantage.
Amex systems and functions knowledge will be an added advantage
Functional Skills/Capabilities:
Deep expertise and understanding of digital platforms and digital marketing initiatives.
Ability to conceptualize and implement customer experience digital projects while working with a cross functional team
Ability to work across business lines/geographies and manage multiple stakeholders.
Strong numerical and analytical ability. Excellent understanding of campaign analytics and ability to draw data driven decisions.
Able to successfully analyze internal capabilities and identify and partner on digital solution implementation leading to better customer experience
Should have good communication skills, influencing skills and should be a self-starter
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations

This post is listed Under  Digital Marketing
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