Marketing Lead Job Vacancy in The Economist Newspaper Limited Gurgaon, Haryana – Latest Jobs in Gurgaon, Haryana

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Company Name : The Economist Newspaper Limited
Location : Gurgaon, Haryana
Position : Marketing Lead

Job Description : Introduction:

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.
An opportunity has arisen for a motivated and experienced marketer to join The Economist as a Marketing Lead. The successful candidate will be based out of our Gurgaon office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for our portfolio of Custom Events.
The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. The successful candidate will create and maintain budgets and be client-facing in a marketing planning, consultative and delivery capacity.
This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients. The portfolio has experienced unprecedented growth over the last 18 months, and as a result we’re looking for a Marketing Lead who is eager to develop their skills and career fast.
Accountabilities:

How you will contribute:
Develop and execute effective marketing campaigns for a range of events including webinars, long form digital events and live events, based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process
Set up thorough, results-driven marketing plans for each client with clearly defined timelines and deadlines
Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, on-boarding, and ongoing communications in order to gain maximum exposure of our products to relevant audiences and to help acquire new data
Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience
Develop a strong understanding of our products, customer and competitive landscape and translate these in to effective event marketing plans
Develop a strong understanding of our products and customers and perform competitive analysis to make decisions and recommendations based on the competitive landscape
Monitor, track, and provide analysis of marketing activity and adjust campaign plans accordingly
Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed
Experience, skills and professional attributes:

The ideal skills for this role are:
Proven relevant marketing experience (e.g. direct and/or events marketing)
A bachelor’s degree or equivalent recognised marketing qualification
Excellent client and external stakeholder management skills
Excellent time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
A strong understanding of the customer journey, acquisition process and digital marketing channels
Self-motivated, naturally curious and a strong sense of personal accountability
Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
Driven to explore new marketing tactics and optimise traditional channels
Excellent written English and proof-reading skills with a commitment to standards of excellence with attention to detail
Commercially minded and highly motivated to exceed targets
Campaign tracking, reporting and analytical skills at campaign and customer level

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