Marketing Manager, Customer Lifecycle Management, Everyday use cases @ Amazon Pay Job Vacancy in Amazon Pay(India) Private Lmtd Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka

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Company Name : Amazon Pay(India) Private Lmtd
Location : Bengaluru, Karnataka
Position : Marketing Manager, Customer Lifecycle Management, Everyday use cases @ Amazon Pay

Job Description : 3+ years of marketing experience
Experience using data and metrics to measure impact and determine improvements
Experience building, executing and scaling cross-functional marketing programs
Experience using Microsoft Excel to manipulate and analyze data
MBA degree in marketing, business, finance, math or related fields
6+ years of experience in digital marketing, merchandising or related fields
Experience in using quantitative and analytical skills to generate insights to inform strategy
Experience with customer segmentation, profiling, and targeting
Excellent cross-group collaboration skills, ability to affect outcomes in a fast-paced environment
High attention to detail and ability to manage multiple, competing priorities simultaneously
Entrepreneurial spirit, with a passion for getting the right things done
Exceptional interpersonal, verbal and written communication skills

Job summary
Are you customer obsessed, flexible, smart and analytical, strategic yet execution focused, hungry and passionate about e-commerce, experienced, and entrepreneurial leader with a strong work ethic? Want to work in one of the fastest growing and most innovative businesses at Amazon? Interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our marketing team and help define the course of the new payments and bookings categories we are launching on Amazon
We are looking for a smart, results-oriented marketing manager to drive customer research, GTM, end-to-end planning and execution for everyday payment categories. The successful candidate will be responsible for the branding and communication strategy, mining customer insights and behavior from data, planning and executing best in class on-site merchandising strategies and driving online and offline marketing channels. This role is based in Bangalore.
The Marketing Manager will partner with leadership to translate the voice of the customer to actionable insights to sharpen the product construct to enhance the customer value proposition. He or she will propose, plan and execute new go to market initiatives to drive awareness/preference/trial with minimal oversight, partnering with business and technical teams to achieve the adoption goals. This person may need to set goals for cross-functional projects that all functions may be involved in achieving and will liaise with tech teams, program teams and category teams to execute.
Technical requirements include proficiency in Excel, plus the ability to learn our in-house tools like Content Symphony and Data Warehouse quickly. The successful candidate will be detail-oriented, capable of handling multiple projects at once, able to take direction, manage uncertainties that arise and work well with multiple teams. The ideal candidate will be innovative, internally motivated and will have some experience with site merchandising and managing online marketing channels. Any brand management experience is an added bonus.

Key job responsibilities

Structuring surveys, interviews, customer immersions etc. to learn about customer needs and behavior
Tracking and analyzing customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary
Planning and executing the yearly/quarterly/monthly marketing calendar. This includes working with the marketing teams and partners to align on the target customer definition, mapping specific customer segments with the relevant customer value proposition and aligning on co-marketing goals.
Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
Drive online marketing channels such as SEO, SEM, Display and Affiliates/Associates in coordination with respective channel managers
Experience in online product/ecommerce/service marketing or management consulting
Experience managing large amounts of data, including customer segments and online campaign metrics
Proven record of accomplishment of effectively developing and implementing marketing plans
Strong hold on language and excellent skills in copy writing and editing
Demonstrated ability to be fungible across marketing and program management role
Demonstrated ability to start from zero, develop customer behavior understanding and use hard data and metrics to back up feature and customer segment recommendations

This post is listed Under Digital marketing

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