Graphic Design Lead Job Vacancy in American Outdoor Products Boulder, CO 80301 – Latest Jobs in Boulder, CO 80301

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Company Name : American Outdoor Products
Location : Boulder, CO 80301
Position : Graphic Design Lead

Job Description : Job Title: Graphic Design Lead
Who we Are:
American Outdoor Products is an established food manufacturing company, located in beautiful Boulder, Colorado. Comprised of iconic brands, including Backpacker’s Pantry and Astronaut Ice Cream, and rapidly emerging brands, Chef Soraya and Colorado Spice.
American Outdoor Products was founded in 1971, with the mission of producing memorable food responsibly made. We specialize in freeze dried, innovative foods using unique ingredients, which are distributed both nationally and internationally through natural products and outdoor retailer channels. Built on collaboration, our performance-driven team seeks to achieve our goal of conscious growth, while maintaining our strong social and environmental impact.
Overview
Graphic Design is a powerful voice for our brands and brings our strategy to the surface in imaginative and beautiful ways that cast a spell on our audiences and gets them to take action. The Graphic Design Lead will work with Email Marketing, Social Media, Sales, Product Development, and other marketing disciplines to produce and design brand guidelines and campaigns, websites, social content, product labels and nothing short of the best marketing materials in the category and industry. Everything a brand does, talks. We are looking for a big creative thinker who can elevate our design at every touchpoint and within every inch of our company.
This position is primarily responsible for executing the strategic direction of the sales & marketing channels by designing content to reflect the brand’s vision.
Key employee touchpoints:
Email Marketing, Social Media, Sales, Product Development, other marketing disciplines and Leadership
The kind of stuff you’ll be doing

Maintain the highest brand standards and works with Chief Marketing Officer to evolve brand guidelines
Create, execute, maintain, and help to evolve design solutions based on brand guidelines
Work with Social Media and Content to guide design of social media projects from concept to final product
Recommend design projects for all brands based on industry trends, brand lifecycle and past success
Design, develop and produce, with direction from Chief Marketing Officer and Leadership, both digital and print design assets including; logos, product packaging, labels, banners, websites, landing pages, social media content, banner ads, flyers, coupon cards, cards, in-store POP material, recruitment material and other marketing material
Executes, with direction from Chief Marketing Officer, branding projects from concept to reality
Updates and develops design ideas for new and existing packaging, including formatting per compliance regulations
Production of print-ready files, including proofing and production art
Update, review, and suggest upgrades for internal and external company website design
Attend proposal, outlining, and review meetings
Work with Social Media manager to create social media content and copy creation for all brands
Collaborates with all brands to incorporate social media into key company initiatives and events
Coordinates and facilitates design across all brands to support their social media objectives
Establishes consistency of design across multiple online venues that are relevant to AOP’s goals
Identify creative social media best practices on the design front to improve our customer and community engagement
Provide insight on industry best practices; seek innovative marketing approaches.
Develop intellectual curiosity
Other administrative duties as needed

You’d be a great if you…

Fit our Core Values and can align with our Key Initiatives
Have passion for the outdoors and will proudly support initiatives to help save the planet
Build a true sales discipline with friendliness and professionalism that is proactive not reactive
Have excellent organizational skills and time management
Have a strong business acumen with attention to numbers and budget management
Have strong communication skills via multiple mediums including in-person, phone, email, virtual meeting platforms, including written and verbal skills
Can manage complexity and multiple priorities simultaneously
Have a strong desire and motivation to role your sleeves up and dig in on projects and see through to completion
Are proficient in Microsoft applications (Word, Excel, PowerPoint, Teams, etc.) and experience working with AOP’s existing inventory management software
Are willing to travel for sales related functions

You Have At Least (Required Qualifications):

Bachelor’s degree or related experience in graphic design.
Strong understanding of the principles of design.
Expert in Adobe Creative Suite.
Understand printing process
Email marketing
Proficient in website content development

Job Type: Full-time
Pay: $60,000.00 – $85,000.00 per year
Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Supplemental Pay:

Bonus pay

Education:

Bachelor’s (Preferred)

Experience:

marketing: 3 years (Preferred)

Work Location: One location

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