Customer Marketing Job Vacancy in ColorTokens Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka

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Company Name : ColorTokens
Location : Bengaluru, Karnataka
Position : Customer Marketing

Job Description : Why is ColorTokens the right place to advance your career?

ColorTokens, based in Silicon Valley, is redefining enterprise and cloud cybersecurity with our technology and vision of making the digital world a safe place to live, work and thrive. We make it easy to protect complex networks at scale by massively automating the deployment and management of end-to-end zero trust cybersecurity. ColorTokens’ Security-as-a-Service platform leverages traditional and hybrid deployments to enable zero-trust security to protect endpoints, workloads, application environments, and users against internal and external threats. ColorTokens’ solutions are infrastructure-agnostic and empower enterprises to shift from a reactive to a proactive security model without additional investment in hardware and operational complexities.

ColorTokens has been most recently recognized by Cyber Defense Magazine in their InfoSec Awards at the 2021 RSA Conference as the Hot Security Company of the Year, Publisher’s Choice in SaaS/Cloud Security, Next-Gen in Cloud Workload Protection, and Next-Gen in Micro-segmentation. With team members from VMware, Cisco, CheckPoint, Juniper, TrendMicro, Samsung as well as recent unicorn IPO successes like Zscaler and Crowdstrike, ColorTokens’ core team represents deep industry experience across hardware, software, and cloud technologies.

Location: Bangalore, India

Requirement: Immediate

DESCRIPTION :

ColorTokens is looking for a smart and enthusiastic customer marketer who thrives in a fast-paced workplace and has a passion to deliver a compelling customer experience across all channels and tell our success stories to the world.

As a customer marketer at ColorTokens, you will be a part of an emerging marketing field that is a strategic priority to drive our competitive edge. You will build strong relationships with our customers and leverage our engagement with them to build brand advocates. And will directly benefit sales by increasing customer advocacy and identifying upsell/cross sell opportunities. You will also be responsible for creating multiple touch points for our existing customers, to ensure that their engagement with ColorTokens is driving value beyond the contract.

You will be a great fit for the role if you have:
A strong passion for understanding customer needs and building meaningful business relationships
Great communication skills and are looking to flex those creative muscles
Analytical skills to determine marketing RoI from customer initiatives
A strategic mindset to delivering customer experience by working with cross functional teams

Requirements and Skills:
MBA preferred with marketing as the core subject
Experience in Account Based Marketing, digital campaigns
Experience in Cybersecurity preferred
Able to write compelling stories and case studies
Familiarity with B2B marketing, lead generation and sales processes

Strategic responsibilities:
Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
Connecting with customers to ensure continued education and success throughout the relationship lifecycle
Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
Help marketing and sales meet business objectives through customer advocacy initiatives

Tactical responsibilities:
Compose and send customer emails
Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
Manage a library of up-to-date customer success stories
Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization
Develop a customer lifecycle campaign.

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