Digital Marketing Specialist Job Vacancy in AMETEK, Inc. Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka – updated today

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Company Name : AMETEK, Inc.
Location : Bengaluru, Karnataka
Position : Digital Marketing Specialist

Job Description : Atlas Material Testing is currently seeking a Digital Marketing Specialist. In this role you will be responsible for developing and implementing strong and innovative strategies to promote the Atlas brand, products, and services through digital marketing techniques.
Additional responsibilities will include:
SEO
Planning and execution of basic and advance SEO strategies for atlas-mts.com and its language sites except China.
Coordination of SEO activities with China Digital Marketing Specialist, who is responsible for BAIDU SEO.
On-page SEO: Create, update Meta Tags, Title Tags, Alt tags, URL’s, internal links, and suggest improvement of page content.
Off–page SEO – Creating and updating of external links – Image sharing, article submission, demographics, blog promotion etc.
Competitor analysis and keywords targeting, Sitemap, Google Search Console, improving of UX/UI, A/B and multivariant testing using Google Optimize.
Perform ongoing keyword research and provide regular Google keyword ranking reports (e.g. bi-weekly) incl. trends and comparison with competition (Q-Lab).
Solving SEO errors and broken links reported by Silktide and SEMRush.
SEM
Creating, planning, executing and managing of paid Google Search, display and video campaigns for all language sites except China.
Creating, updating and uploading Sitemap in Google Search Console.
Analysis and Tracking
Creating, analyzing and tracking of website traffic and performance metrics. Creating and setup of goals and filters in Google Analytics.
Tracking of different custom events and CTA’s, form fills etc. Creating tags and triggers in Google Tag Manager.
Power BI – Creating dashboards, and analytical reports on performance of all Atlas websites
Monthly reporting of website performance through Power BI to Director of Marketing and to global Atlas Digital Marketing team.
Sitecore CMS
Suggest improvements for website content and SEO to superior and implement if agreed and approved (e.g. standards pages)
Update Sitecore changes through Altudo tickets, as agreed.
Blog and Social Media
Support blog posting process by uploading und implementing blog postings provided by Director of Marketing according to publishing schedule
Manage blog infrastructure, e.g. link building, SEO, page loading time optimization, uniform layout, image format, etc.
Support Global Marcom Manager with LinkedIn posts if required.
Implement SEO for Youtube video channel
E-Commerce
Support Director of Marketing with developing content for Atlas web shops, as needed.
Support implementation of SEO (descriptions, meta tags, title tags, alt tags, URL’s) for Atlas web shops.
General
Understanding global markets, products, competition, and customers of Atlas.
Communicate with all interfaces and colleagues inside the Atlas Marketing Team, the Bangalore Digital Marketing Team, and other relevant Atlas and AMETEK colleagues and stakeholders.
Communicate with external agencies to implement Atlas goals and tasks.
Participate in all relevant meetings of Atlas Marketing Team and Bangalore Digital Marketing Team.
Provide quarterly reports on Atlas Digital marketing activities.

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