Marketing Specialist – Digital Native Job Vacancy in Palo Alto Networks Bengaluru, Karnataka – Latest Jobs in Bengaluru, Karnataka – updated today

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Company Name : Palo Alto Networks
Location : Bengaluru, Karnataka
Position : Marketing Specialist – Digital Native

Job Description : Company Description
Our Mission
At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Disruption is at the core of our technology and on our way of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We’re changing the nature of work from benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.

Job Description
Your Career
We’re looking for a results-oriented, performance-driven Marketing Specialist to run marketing operation for the exciting digital native market. As someone who understands and is a specialist in the space, you will lead on key growth initiatives, programs, demand generation, and drive quality pipeline with a target contribution for the business. Your role will also extend to helping build and develop the digital native ecosystem for Palo Alto Networks. The successful candidate will have a sound Digital native marketing experience with proven record in strategic planning, field and program marketing execution – is ready to roll up their sleeves and is highly creative.
Your Impact
Establish Palo Alto Networks’ thought leadership in the Digital Native ecosystem (including Digital Natives, incubators, investors)
Execute Digital/social campaigns (direct or through media platforms with credible connect with startup ecosystem) to build brand awareness and thought leadership, while building demand and pipeline
Create social connect updates for rest of the organization to leverage (i.e. linkedin posts etc)
Support Account based marketing on key Fintech/Digital Native customers

Qualifications
Your Experience
Overall 5 years experience , with 3-4 years of experience in multi-channel marketing, preferably SaaS B2B/B2C, to/with Digital Natives
Marketing to Digital Natives/Startups, technology, applications/software, or platform based brands
Experience with various tools and technology within the marketing tech stack to maximize impact, preferably including Salesforce and marketing automation platforms
Thorough understanding of SEO, social media marketing strategies and understanding of digital channels (i.e., SEO, SEM, programmatic media) and integrated campaign execution
Knowledge of digital inbound marketing methodologies, the digital landscape of the market and customer experience journeys
Experience establishing and optimizing sophisticated digital channel performance measurement and analysis capability
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Excel at cross-group collaboration, a creative thinker and problem solver
Bachelor’s degree in Marketing or equivalent
Additional Information
The Team
Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Your hands will be in industry-leading content created in the face of rapidly growing threats of cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
Our Commitment
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
Covid-19 Vaccination Information for Palo Alto Networks Jobs
Vaccine requirements and disclosure obligations vary by country.
Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:
The job requires accessing a company worksite
The job requires in-person customer contact and the customer has implemented such requirements
You choose to access a Palo Alto Networks worksite
If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.

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