Associate Director, Athletics Marketing & Promotions Job Vacancy in Wayne State University Detroit, MI – Latest Jobs in Detroit, MI

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Full Details :
Company Name : Wayne State University
Location : Detroit, MI
Position : Associate Director, Athletics Marketing & Promotions

Job Description : JOB PURPOSE

Wayne State University is a National Collegiate Athletics Associate Division II member institution. The Associate Director provides administrative oversight and supervision of the day-to-day marketing/promotion and communications activities within the athletic department including the coordination of marketing plans, promotional plans and special event management for department sanctioned athletic events. Also manages budget and provides supervisory oversight over a Marketing Assistant, Cheer and Dance Coach, graduate school assistant, and student assistants in coordination of all athletic marketing functions and external activities associated with the department’s mission and objectives. Reports to Director, Athletics.

ESSENTIAL FUNCTIONS

Develops and implements marketing strategies to generate awareness of and interest in Wayne State University Athletics, including increasing event attendance of fans and students.

Responsible for managing Marketing Assistant who handles Sponsorship sales, coordination, fullfillment for Wayne State University Athletics. Current Sponsorship income is over $200K annually. Manages operating budget.

Coordinates in-game promotions at Wayne State Univeristy athletic events to engage fans and students with marketing Interns, Assistants, and Student Assistants.

Manages marketing efforts for Wayne State University Athletics on all social media platforms including Twitter, Instagram, Facebook, etc.

Develops and implements strategies to increase student attendance and participation at athletic events with creative and innovative approaches. Works to increase awareness of and interest in athletic events and activities by the campus community including faculty/staff.

Supervises Spirit Squad (Cheer, Dance, Mascot) and their corresponding coaches

Performs other duties as assigned.

WORK CONTEXT

Job Reports to:

Director

Leadership Accountability:

Develops strategic plans and interprets policy

Supervisory Accountability:

Supervises professionals and non-managers

Organizational Accountability:

Manages department

Financial Accountability:

Manages operating budget

Customer Accountability:

Interfaces with customers outside the S/C/D

Freedom to Act:

Operates with significant autonomy
Unique Duties
Qualifications
MINIMUM QUALIFICATIONS

Education:

Requires a Bachelor’s degree in Marketing, Communications or a related field from an accredited college or university. Master’s degree is preferred. Candidates with an equivalent combination of education and experience may be considered.

Experience:

Requires 3 or more years practical experience in marketing/communications, promotions, special event coordination and developing written marketing and promotions plans, preferably for college athletics or professional teams.

Must have Knowledge of and experience with InDesign, Photoshop, Microsoft Office and PowerPoint, or similar software.

Knowledge, Skills and Abilities:

Ability to operate a personal computer and associated software (Outlook, Word, Excel, etc.).

Excellent attention to detail and ability to communicate effectively and appropriately.

Ability to sell through speech, writing and direct selling skills.

Ability to interact with diverse populations, the University community and the public effectively and professionally.

Ability to balance competing needs and handle multiple tasks simultaneously.

Ability to work extended nights and weekends.

Self-motivated creative thinker
Preferred Qualifications
Testing Requirements
Not Applicable
Test Scheduling
Job Type
Full-Time
Job Category
Academic Administration
Duration of Posting
Fiscal Year of Job Open Date
2022
Job Open Date
(When job is posted in the system)
02-08-2022
Job Close Date
(or until suitable candidate is found)
Until Suitable Candidate is Found
Is this position reposted?
No
Reposting Reason:
None (New Posting)
Application Information
Background Check Requirements
University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting to work. If you are offered employment, the University will inform you if a background check is required.

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