Manager Marketing Business Analyst Job Vacancy in Epsilon India Bengaluru, Karnataka – Updated today
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Full Details :
Company Name : Epsilon India
Location : Bengaluru, Karnataka
Position :
Job Description : Working within Epsilon’s PeopleCloud Customer platform, the Marketing Business Analyst will support, contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Marketing BA will work closely with account team leads to ensure accurate and timely delivery of low to medium complexity account deliverables, with a focus on defining and building new campaigns/reports/analysis and executing existing client campaigns and reports.
What you’ll do as a CRM Marketing Business Analyst 2:
Understand campaign business requirement documents (BRDs) based on the client discovery/intake.
Follow SDLC lifecycle to build multi-channel marketing campaigns – creating functional specs (FSDs), build campaign flowcharts/workflows, unit/end to end testing and deployment of the campaigns.
Build waterfall and ad-hoc reports based on business requirements.
Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns and update the status to respective stakeholders.
Able to have effective client meetings, understand deliverables, and drive successful outcomes.
Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation.
Qualifications
8 – 10 years of relevant experience.
Good understanding of CRM solution, marketing concepts and various marketing channels like direct mail, email, mobile, etc.
Experience in the execution of low to medium complexity multi-channel marketing programs.
Hands-on working experience on HCL UNICA Campaign or Adobe Campaign marketing automation tools.
Able to understand, analyze, and interpret campaign data output.
Experience translating BRDs into functional specifications, create and execute test plans.
Understanding of data warehouse and data mart concepts.
Intermediate SQL skills required, must be able to write queries.
Detail-oriented, able to multi-task, prioritize and able to quickly change priorities.
Demonstrates organizational and interpersonal skills.
Good time management.
Excellent written and verbal communication skills.
This post is listed Under Technology
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