Content Marketing Manager Job Vacancy in Impact Guru Mumbai, Maharashtra – Updated today

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Company Name : Impact Guru
Location : Mumbai, Maharashtra
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Job Description : Job InformationDepartment NameOthersIndustryMarketingWork Experience Required5-15CityMumbaiState/ProvinceMaharashtraCountryIndiaZip/Postal Code400069About usImpactGuru.com, India’s leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses – be it cancer, transplant, accident, or any medical emergency. ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014. ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India’s #1 angel investor group) with participation from various other investors from the USA, Southeast Asia, and the Middle East.ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among the top 5 early-stage startups in India by TiE, fe atured multiple times on CNBC Young Turks. ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. ImpactGuru’s senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40.If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is also making a significant positive social impact to society, then Impact Guru is the right place for you.Job DescriptionJOB DESCRIPTIONPositionPosition Title: Content Marketing ManagerLocation: Mumbai. Travel, as circumstances warrantReporting Manager: Chief of Staff, COO, CEO & Co-Founder(s)We hustle Monday to Friday (1st & 3rd Saturday)Industry: Fintech, Insurance Vertical (Life & Health Products)Roles & Responsibilities*Take ownership of scouting for new ideas and storylines. Development of concepts and formats both in house and with external partners*Develop and implement content marketing strategies for social media to build stronger brand awareness and drive engagement and organic growth*Developing ideas and content for blogs and articles adhere to SEO standards, social media, and the company website*Optimizing content for search engines and lead generation purposes; stay up to date on SEO and on-page optimization best practices*Analytically drive insights for consistent improvement of content in all channels and meticulously track critical behavioral and performance metrics.*Understand the market, customers, their challenges, and build business cases for new content categories and types*Devise commercial partnerships with key media in the region to deliver advertorials, research, events – virtual and in-person.*Collaborate with designers, product managers, and content writers/agencies to deliver concise and elegant product copy across our digital ecosystem. This includes our website and landing pages, apps, SMS and push notifications, emails.*Creating a content calendar to streamline communication through the month*Pitching ideas for social media campaigns and taking ownership of communication once the idea is approved*Responsible for ensuring timely delivery of high-quality content and tracking progress across writing, design, and publication.*Assisting in content marketing initiatives like a blog, case studies, lead magnets, landing pages so on and so forth*Identifying and removing roadblocks in executing any content project and getting work done*Working with the content lead to making sure the entire content workflow is error-free and efficient.Professional Experiences*Minimum 3-4 years of experience in a high-growth start-up in an execution/ operations first role with a good understanding of content marketing structures or a similar role.*A high degree of comfort translating complex tech and business concepts into clear and engaging writing with a strong, consistent voice.*Should understand basics of SEO, WordPress*Should have all that it takes to succeed in a startup environment flexibility, ability to multitask and deliver under pressure, and a high level of ownership.*Previous experience with a fintech brand is a plus*High Ability to Multi-task & handle pressure.*Good interpersonal skills, communication (written and verbal) and presentation skills.*Must have the ability to work independently as well as in partnership with the team*Must be able to work within fixed timeframes and be able to meet the deadlineQualifications*Bachelors/Masters in Bachelor’s degree in English, Journalism or related field or any relevant field (Mandatory)Functional & Behavioural Competencies*Aggressive delivery targets-oriented mind-set*Entrepreneurial mind-set*Ability to deliver in high pace environment*Excellent communication*Dynamic personalityWhat do we offer?*Attractive salary & performance-linked bonuses*Health Insurance benefits*An opportunity to be in a leadership position of a high-growth start-up*Fun, casual & flexible work environment*Entrepreneurial, forward-looking, growth-driven & open work cultureJob Type: Full-time

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