Director of Email Marketing Job Vacancy in Insurify Massachusetts – Updated today
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Full Details :
Company Name : Insurify
Location : Massachusetts
Position :
Job Description : Do you want to be part of Boston’s hottest up and coming startup? Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We’re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.
Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.
Join us if you like
$1.3 Trillion market opportunity
MIT alumni founders
Female-led startup
$130M total funding
Strong leadership team from Kayak, Amazon, Wayfair, Microsoft, Allstate, GEICO, Liberty Mutual, Zillow
How you will make an impact
Join Insurify’s rapidly growing Marketing team and play a central role in shaping the company’s direction and growth
Manage the Email Marketing program (in Klaviyo) to deliver against our aggressive growth and engagement goals
Drive strategic email growth initiatives focused on onboarding, acquisition, conversion, activation, retention, engagement, and more
Manage team of business analysts and oversee entire cross functional team across Marketing, Product, Design, and Analytics
Lead team in conceptualizing, creating, and executing on new email initiatives via automated and personalized email marketing programs, push notifications, and in-app messaging
Experiment rapidly, employing a test and learn framework and rigorous statistical analysis. Drive new learnings across all dimensions of Email Marketing (e.g. subject line, send time and frequency, personalization, imagery, etc)
Analyze campaign performance to identify trends and new opportunities for growth. Define and monitor KPIs to be able to react to changes quickly and decisively
Collaborate with cross-functional teams including Design, Product, Engineering, and Analytics to optimize campaign performance
What you need to succeed
Bachelor’s degree required, preferably in quantitative field
5+ years of relevant marketing experience building and/or leading Email Marketing campaigns, multi-channel acquisition, and user engagement
Preference for Klaviyo experience (preferably Klaviyo-certified) or similar platforms
Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and the ability to execute against findings
Ability to thrive in a high-growth, entrepreneurial, and ambiguous environment
Excellent oral and written communication skills, with the ability to tailor communication style based on the audience
Advanced Excel skills required; SQL skills are a plus
Benefits
Competitive compensation
Generous stock options
Health, Dental Coverages
401K plan with match
Unlimited PTO
Generous company holiday calendar
Learning & Development Stipends
Paid Family Leave
Social impact volunteer time and donation matches
Catered lunches in the office
Free snacks and beverages every day in office
Free swag
Curated birthday treat
We are proud to be an Equal Employment Opportunity and Affirmative Action employer.
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